The world is changing more rapidly than ever before….
Just two decades ago the internet was created….A decade ago people were still using dial-up-modems in 1st world countries… Today the globe is buzzing with connectivity and engagements made over the internet via social media and various other user driven websites (Youtube being the best example).
Along with this switch to ”The Internet” (especially among young demographics ranging from teens to people in their 40’s) has been a evolving way in which media and thus advertising have been consumed. Adverts are often skipped, erased or somehow avoided…. In order to make connections in today’s world Brands need to do more than have a 30sec ad spot…..
With all of this in mind, we chat today to Tanya Schreuder, Managing Director of Vizeum, which is one of the network brands of Dentsu Aegis Network.
Topics discussed include:
- ”Connections that count”, how Advertising has moved beyond “just an advert”
- How do Vizeum do things differently than other media agencies?
- If you were to look for new team members what would the 1 quality be that they would have to have?
- The best piece of work was Vizeum did in the last year and why? What were the key observations from this campaign?
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