It is said that 86% of consumers suffer from banner-blindness, we can all relate to this. Think about it – the average person gets bombarded with over 1,700 banner ads per month
Roughly only 8% of users will be able to recall a company, product, or service after viewing an ad. Ad-fatigue and banner-blindness are common problems associated with display advertising. We delve into how tech and data are propelling disruption in the creative space exploring how local brands are innovating within social media display advertising.