2013 Happening Trend – Is your brand’s social media credible and trustworthy? | @DionChang

Dion Chang of Flux Trends predicts that Reputation Economy will be a key trend and focus for brands in   2013 – this was also highlighted by global expert Rachel Botsman at a recent Ted Talk:

The days of brands relying solely on “advertising, marketing and social media spread” to build their brand need to take a serious look at their Reputation’s Economic value in the market place and build on their trustworthiness more than their creativity, yes social media is helping build the brands reputation – but are brands verifying the people who are doing the talking – are they trustworthy and do they truly represent your brand in the way you intended it to be perceived in the market place?

Dion Chang in conversation with BizRadio’s Grant Jansen

PODCAST | Click HERE to listen