Dion Chang of Flux Trends predicts that Reputation Economy will be a key trend and focus for brands in 2013 – this was also highlighted by global expert Rachel Botsman at a recent Ted Talk:
The days of brands relying solely on “advertising, marketing and social media spread” to build their brand need to take a serious look at their Reputation’s Economic value in the market place and build on their trustworthiness more than their creativity, yes social media is helping build the brands reputation – but are brands verifying the people who are doing the talking – are they trustworthy and do they truly represent your brand in the way you intended it to be perceived in the market place?
Dion Chang in conversation with BizRadio’s Grant Jansen
PODCAST | Click HERE to listen
best discovery so far in 2013 – textfromdog: bit.ly/HiFzSX for all dog lovers (even theunAfrican ones)
— dion chang (@dionchang) January 3, 2013
Join Grant Jansen (@Kapetonian) every weekday morning from 10 to noon for the Daily Biz on Biz Radio. Stay in touch with Grant at @Biz_Radio on twitter, Biz_radio on Skype, studio BBM 279DF0DD and [email protected] to mail him.
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