2013 Happening Trend – Is your brand’s social media credible and trustworthy? | @DionChang

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Dion Chang of Flux Trends predicts that Reputation Economy will be a key trend and focus for brands in   2013 – this was also highlighted by global expert Rachel Botsman at a recent Ted Talk:

The days of brands relying solely on “advertising, marketing and social media spread” to build their brand need to take a serious look at their Reputation’s Economic value in the market place and build on their trustworthiness more than their creativity, yes social media is helping build the brands reputation – but are brands verifying the people who are doing the talking – are they trustworthy and do they truly represent your brand in the way you intended it to be perceived in the market place?

Dion Chang in conversation with BizRadio’s Grant Jansen

PODCAST | Click HERE to listen

 

 


Join Grant Jansen (@Kapetonian) every weekday morning from 10 to noon for the Daily Biz on Biz Radio. Stay in touch with Grant at @Biz_Radio on twitter, Biz_radio on Skype, studio BBM 279DF0DD and [email protected] to mail him.

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eBizRadio

eBizRadio

eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle

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