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    Home»Biz Entrepreneur»You may be small but you could have the most impact | #WordOfMouth | #Media | Lindi Tshabangu | Preetesh Sewraj | Loeries | #Podcast
    Biz Entrepreneur

    You may be small but you could have the most impact | #WordOfMouth | #Media | Lindi Tshabangu | Preetesh Sewraj | Loeries | #Podcast

    eBizRadioBy eBizRadioFebruary 8, 2022Updated:February 8, 2022No Comments5 Mins Read
    Preetesh Sewraj, CEO - Loeries with Lindi Tshabangu - Word of Mouth - ebizradio.com
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    http://www.ebizradio.com/podcast-player/25281/you-may-be-small-but-you-could-have-the-most-impact-wordofmouth-media-lindi-tshabangu-preetesh-sewraj-loeries-podcast.mp3

    Play in new window | Duration: 10.14 | Recorded on February 7, 2022

    Across Africa and the Middle East, The Loeries Official Rankings are the most definitive measure of the most innovative brands, agencies, production companies, organisations and individuals, in the brand communication space.

    This year, Loeries share three years worth of data – this ensures that results are not viewed monadically, but instead, present a record of how companies and individuals have performed over a defined period of time.

    The Official Rankings is more than just informative – it is a powerful business tool to help the brand communication industry in building the best partnerships between the brands,
    agencies, production companies, organisations and individuals who continue to demonstrate creative excellence in the work that they do.

    The Official Rankings is a powerful tool in identifying:

    • Brands that embrace creative excellence as part of their strategy to win the hearts and minds of consumers.
    • Agencies that are able to develop the strongest creative products in the region.
    • Production Companies that bring the creative product to life with a true spirit of excellence.
    • Organisations that ensure that creative excellence is an intrinsic part of the work that they output.
    • Individuals who are able to generate creative excellence through their craft and ultimately influence the creative landscape.

    Ranking by Brand – Africa and Middle East

    Ranking202120202019
    1CHICKEN LICKENCHICKEN LICKENCHICKEN LICKEN
    2NISSANBBC STUDIOSCITY LODGE HOTEL GROUP
    3MASSDISCOUNTERSMASTERCARDPHILIPS & THE NELSON MANDELA FOUNDATION
    4ADIDASNEDBANKNANDO’S
    5CONVERSEAN-NAHAR NEWSPAPERAB INBEV
    6SANLAMFIRST FOR WOMENSANLAM
    7UAE GOVERNMENT MEDIA OFFICENOVOMED ALLERGY CLINICTHEATRE HOURS
    8KFCIKEATHE COCA-COLA COMPANY
    9V&A WATERFRONTHYPE MAGAZINE & TEARS FOUNDATIONMTN
    9SUPERSPORT & SA RUGBYKFCIKEA
    11SHELFLIFEAPSARA PEARL GROUP28 TOO MANY
    12KREEPY KRAULYDSTVSAINT
    13POWAAB INBEVBBL SECURITY PRODUCTS
    14MINIHEAD & SHOULDERSKLEINE RIJKE
    15NEDBANKFIFTYFIFTY LEBANONWASTE MANAGEMENT COALITION
    16MTNREDEMPTION RUMSTANDARD BANK
    17RISCURA HOLDINGSETISALATOKAVANGO DIAMOND COMPANY
    18THE CONSTITUTION HILL TRUSTLOTO LIBANAISINVESTEC
    19ARRIVE ALIVETOPS AT SPARTIGER BRANDS
    20LEGOEMIRATES NBDEDGARS
    21GREG TRUENPOWAJET
    22KELLOGG’SBOSETURKCELL
    23SALVATION ARMYCANSANATIONAL GEOGRAPHIC
    24MASTERCARDPINEAPPLE INSURANCEOLD MUTUAL
    25THESIS APPARELLAMNESTY INTERNATIONALKIMBERLY-CLARK

    Ranking by Brand – MENA

    2021
    1ADIDAS
    2UAE GOVERNMENT MEDIA OFFICE
    3MINI
    4KFC
    5LEGO
    6MASTERCARD
    7PIZZA HUT
    8THE LEBANESE ARMY
    9ABU DHABI INVESTMENT OFFICE (ADIO)
    10BAALBECK INTERNATIONAL FESTIVAL
    10DONNER SANG COMPTER
    12HOME CENTRE
    13CONNECT
    14KNORR
    14M.A.L.I
    16TECOM GROUP
    17ALMOSAFER
    17MOBILY
    19DHL
    20BMW

    Ranking by Brand – Sub-Saharan Africa

    2021
    1CHICKEN LICKEN
    2NISSAN
    3MASSDISCOUNTERS
    4CONVERSE
    5SANLAM
    6V&A WATERFRONT
    6SUPERSPORT & SA RUGBY
    8SHELFLIFE
    9KREEPY KRAULY
    10POWA
    11KFC
    12NEDBANK
    13MTN
    14RISCURA HOLDINGS
    15THE CONSTITUTION HILL TRUST
    16ARRIVE ALIVE
    17GREG TRUEN
    18KELLOGG’S
    19SALVATION ARMY
    20THESIS APPARELL

    Ranking by Agency – Africa and the Middle East

    Ranking202120202019
    1JOE PUBLIC UNITEDJOE PUBLIC UNITEDJOE PUBLIC UNITED
    2TBWA\HUNT LASCARIS SOUTH AFRICAIMPACT BBDO DUBAIOGILVY JOHANNESBURG
    3HAVAS MIDDLE EASTTHE ODD NUMBERTBWA\HUNT LASCARIS JOHANNESBURG
    4THE ODD NUMBERFP7MCCANN DUBAITBWA\ISTANBUL
    5KING JAMES GROUPTBWA\HUNT LASCARIS SOUTH AFRICAIMPACT BBDO
    6TBWA\RAADFOXP2M&C SAATCHI ABEL
    7PLATFORM CREATIVE AGENCYMEMAC OGILVY DUBAIKING JAMES GROUP
    7T+WOGILVY JOHANNESBURGFOXP2
    9MULLENLOWE MENAKING JAMES GROUPFCB JOBURG
    10RETROVIRALSAATCHI & SAATCHITBWA\RAAD
    11OGILVYOGILVY CAPE TOWNGRID WORLDWIDE
    12SERVICEPLAN MEATBWA\RAADVML SA
    13DUKE ADVERTISINGHELLOFCB+DAVID KRYNAUW
    14FP7 MCCANN DUBAIPROMISEOGILVY CAPE TOWN
    15GREY ADVERTISING / WPP TEAM LIQUIDJANE SAYS DESIGNREGENCY GLOBAL
    16POLA MANELIMAKEREIGNJ. WALTER THOMPSON KSA
    17VMLY&R SOUTH AFRICALEO BURNETT DUBAILEO BURNETT MEA
    18GREY NEW YORKVMLY&R SOUTH AFRICAHAVAS JOHANNESBURG
    19OXYGENE MARKETING COMMUNICATIONSBLACK RIVER FCMCCANN1886
    20M&C SAATCHI ABELWUNDERMAN THOMPSON DUBAIDUKE ADVERTISING
    21MASSIF MEDIAFCB JOBURG (PTY) LTDSUNSHINE COLLECTIVE
    22HELLOFCB+REGENCY GLOBALTHE ODD NUMBER
    23MAKEREIGNZULZISHOWMAX
    24THE BRAVE GROUPRAFINERILEO BURNETT ISRAEL
    25RIVERBEDROCKETFUELMULLENLOWE MENA
    26M&C SAATCHI UAEMALACCENTURE INTERACTIVE
    27SHOWMAXM&C SAATCHI ABELFUTURA
    28IMPACT BBDO BEIRUTTHE CLASSIC PARTNERSHIPHOORAH DIGITAL CONSULTANCY
    28SUPERUNION AFRICA4129GREYHORIZON FCB DUBAI
    30GRID WORLDWIDEOLD FRIENDS YOUNG TALENTPARSONS BRANDING

    Regional Agency Group

    Ranking202120202019
    1JOE PUBLIC UNITEDJOE PUBLIC UNITEDTBWA\
    2TBWA\BBDOOGILVY EMEA
    3KING JAMES GROUPFP7MCCANNJOE PUBLIC UNITED
    4MULLENLOWEOGILVY EMEABBDO
    5OGILVY EMEATBWA\FCB MEA
    6SERVICEPLAN MIDDLE EASTDENTSU AFRICAM&C SAATCHI
    7FP7 MCCANN MENATFCB MEAKING JAMES GROUP
    8DUKE GROUPKING JAMES GROUPDENTSU GROUP
    9GREY AFRICAPUBLICIS GROUPE AFRICAVML
    10M&C SAATCHIVMLLEO BURNETT
    11VMLY&RWUNDERMAN THOMPSONJ. WALTER THOMPSON MEA
    12HAVASREGENCY GLOBALHAVAS
    13GREY NORTH AMERICAM&C SAATCHIMULLENLOWE
    14FCB MEAGREYGREY
    15THE BRAVE GROUPMULLENLOWEDDB

    Ranking by Agency – South Africa

    Ranking2021Ranking2020Ranking2019
    1JOE PUBLIC UNITED1JOE PUBLIC UNITED1JOE PUBLIC UNITED
    2TBWA\HUNT LASCARIS SOUTH AFRICA2THE ODD NUMBER2OGILVY JOHANNESBURG
    3THE ODD NUMBER3TBWA\HUNT LASCARIS SOUTH AFRICA3TBWA\HUNT LASCARIS JOHANNESBURG
    4KING JAMES GROUP4FOXP24M&C SAATCHI ABEL
    5PLATFORM CREATIVE AGENCY5OGILVY JOHANNESBURG5KING JAMES GROUP
    5T+W6KING JAMES GROUP6FOXP2
    7RETROVIRAL7OGILVY CAPE TOWN7FCB JOBURG
    8OGILVY8HELLOFCB+8GRID WORLDWIDE
    9DUKE ADVERTISING9PROMISE9VML SA
    10GREY ADVERTISING / WPP TEAM LIQUID10JANE SAYS DESIGN10DAVID KRYNAUW
    11POLA MANELI11MAKEREIGN11OGILVY CAPE TOWN
    12VMLY&R SOUTH AFRICA12VMLY&R SOUTH AFRICA12REGENCY GLOBAL
    13M&C SAATCHI ABEL13BLACK RIVER FC13HAVAS JOHANNESBURG
    14MASSIF MEDIA14FCB JOBURG (PTY) LTD14MCCANN1886
    15HELLOFCB+15REGENCY GLOBAL15DUKE ADVERTISING
    16MAKEREIGN15ZULZI16SUNSHINE COLLECTIVE
    17THE BRAVE GROUP17SAATCHI & SAATCHI17THE ODD NUMBER
    18RIVERBED18ROCKETFUEL18SHOWMAX
    19SHOWMAX19MAL19ACCENTURE INTERACTIVE
    20SUPERUNION AFRICA20M&C SAATCHI ABEL20FUTURA
    21GRID WORLDWIDE21OLD FRIENDS YOUNG TALENT21HOORAH DIGITAL CONSULTANCY
    22JOE PUBLIC SHIFT22DRAFTLINE JHB22PARSONS BRANDING
    23MULTICHOICE23DUKE ADVERTISING23GTB
    24HKLM24GREY ADVERTISING / WPP TEAM LIQUID24MADE AGENCY
    25FCB DURBAN25WUNDERMAN THOMPSON SOUTH AFRICA25CARBON FILMS
    26DIGITAS LIQUORICE26INTREPID FOX26FCB DURBAN
    26IRON HEART27ABNORMAL26OPENFIELD MARKETING
    26PUBLICIS28NEDBANK TEAM DIGITAL28GREY JOHANNESBURG
    26VM DSGN X BUPILA CREATIVE CONTENT29FAIRCHILD CREATIVE29PROMISE
    27HALO30DDB HAMBURG30SUNSHINEGUN

    Ranking by Agency – excl. South Africa

    Ranking2021Ranking2020Ranking2019
    1HAVAS MIDDLE EAST1IMPACT BBDO DUBAI1TBWA\ISTANBUL
    2TBWA\RAAD2FP7MCCANN DUBAI2IMPACT BBDO
    3MULLENLOWE MENA3MEMAC OGILVY DUBAI3TBWA\RAAD
    4SERVICEPLAN MEA4TBWA\RAAD4J. WALTER THOMPSON KSA
    5FP7 MCCANN DUBAI5SAATCHI & SAATCHI5LEO BURNETT MEA
    6GREY NEW YORK6LEO BURNETT DUBAI6LEO BURNETT ISRAEL
    7OXYGENE MARKETING COMMUNICATIONS7WUNDERMAN THOMPSON DUBAI7MULLENLOWE MENA
    8M&C SAATCHI UAE8RAFINERI8HORIZON FCB DUBA
    9IMPACT BBDO BEIRUT9THE CLASSIC PARTNERSHIP9J. WALTER THOMPSON CAIRO
    10CIRCUS!104129GREY10SQUAD DIGITAL LTD
    11NOAH’S ARK COMMUNICATIONS11SCIENCE & SUNSHINE11RAPP MIDDLE EAST & AFRICA
    12TESSERA COMMUNICATIONS12SERVICEPLAN MEA12OGILVY AFRICA
    13FP7 MCCANN CAIRO13MCCANN HEALTH DUBAI13SCANAD KENYA
    14BETIKA14GEOMETRY MENA14ISOBAR KENYA
    15DENTSU KENYA15FP7MCCANN BEIRUT15ADVANTAGE Y&R
    16HAVAS TURKEY16MULLENLOWE MENA FZ LLC15LANDOR
    16HORIZON FCB DUBAI17ISOBAR KENYA15NOAH’S ARK COMMUNICATIONS
    18FP7 MCCANN DOHA187EVEN INTERACTIVE LIMITED19X3M IDEAS
    19CHEIL MEA18CREATE MOZAMBIQUE19BBDO KENYA
    19TBWA UGANDA18IMPACT BBDO BEIRUT19EXPRESS DDB KENYA

    Ranking by Agency – MENA

    2021
    1HAVAS MIDDLE EAST
    2TBWA\RAAD
    3MULLENLOWE MENA
    4SERVICEPLAN MEA
    5FP7 MCCANN DUBAI
    6M&C SAATCHI UAE
    7IMPACT BBDO BEIRUT
    8FP7 MCCANN CAIRO
    9HORIZON FCB DUBAI
    10FP7 MCCANN DOHA

    Ranking by Agency – Sub-Saharan Africa

    2021
    1JOE PUBLIC UNITED
    2TBWA\HUNT LASCARIS SOUTH AFRICA
    3THE ODD NUMBER
    4KING JAMES GROUP
    5PLATFORM CREATIVE AGENCY
    5T+W
    7RETROVIRAL
    8OGILVY
    9DUKE ADVERTISING
    10GREY ADVERTISING / WPP TEAM LIQUID

    Ranking by Agency Size- Large

    Ranking202120202019
    1JOE PUBLIC UNITEDJOE PUBLIC UNITEDJOE PUBLIC UNITED
    2TBWA\HUNT LASCARIS SOUTH AFRICAIMPACT BBDO DUBAIOGILVY JOHANNESBURG
    3HAVAS MIDDLE EASTFP7MCCANN DUBAITBWA\HUNT LASCARIS JOHANNESBURG
    4KING JAMES GROUPTBWA\HUNT LASCARIS SOUTH AFRICATBWA\ISTANBUL
    5TBWA\RAADOGILVY JOHANNESBURGIMPACT BBDO
    6OGILVYOGILVY CAPE TOWNM&C SAATCHI ABEL
    7FP7 MCCANN DUBAIKING JAMES GROUPKING JAMES GROUP
    8VMLY&R SOUTH AFRICATBWA\RAADFCB JOBURG
    9GREY NEW YORKHELLOFCB+TBWA\RAAD
    10M&C SAATCHI ABELMEMAC OGILVY DUBAIVML SA

    Ranking by Agency Size – Medium (25-84 employees)

    Ranking202120202019
    1THE ODD NUMBERFOXP2FOXP2
    2MULLENLOWE MENASAATCHI & SAATCHIGRID WORLDWIDE
    3SERVICEPLAN MEAPROMISEDAVID KRYNAUW
    4DUKE ADVERTISINGLEO BURNETT DUBAILEO BURNETT MEA
    5GREY ADVERTISING / WPP TEAM LIQUIDBLACK RIVER FCHAVAS JOHANNESBURG
    6OXYGENE MARKETING COMMUNICATIONSMALLEO BURNETT ISRAEL
    7HELLOFCB+THE CLASSIC PARTNERSHIPMULLENLOWE MENA
    8RIVERBEDOLD FRIENDS YOUNG TALENTACCENTURE INTERACTIVE
    9M&C SAATCHI UAEGREY ADVERTISING / WPP TEAM LIQUIDHOORAH DIGITAL CONSULTANCY
    10GRID WORLDWIDEM&C SAATCHI ABELHORIZON FCB DUBAI

    Ranking by Agency Size – Small (1-24 employees)

    Ranking202120202019
    1PLATFORM CREATIVE AGENCYTHE ODD NUMBERREGENCY GLOBAL
    1T+WJANE SAYS DESIGNDUKE ADVERTISING
    3RETROVIRALMAKEREIGNSUNSHINE COLLECTIVE
    4POLA MANELIJOE PUBLIC SHIFTTHE ODD NUMBER
    5MASSIF MEDIAREGENCY GLOBALFUTURA
    6MAKEREIGNROCKETFUELPARSONS BRANDING
    7SUPERUNION AFRICADUKE ADVERTISINGMADE AGENCY
    8JOE PUBLIC SHIFTINTREPID FOXCARBON FILMS
    9TESSERA COMMUNICATIONSABNORMALFCB DURBAN
    10HKLMSCIENCE & SUNSHINEAFRI MODERN

    Top Educational Insitutions

    Ranking202120202019
    1THE OPEN WINDOWUNIVERSITY OF PRETORIAVEGA
    2THE ANIMATION SCHOOLIIE-VEGANORTH-WEST UNIVERSITY
    3IIE-VEGASTELLENBOSCH ACADEMY OFTHE OPEN WINDOW
    4AFDARED & YELLOW CREATIVE SCHOOL OF BUSINESSSTELLENBOSCH ACADEMY OF
    5STELLENBOSCH ACADEMY OF DESIGN AND PHOTOGRAPHYUNIVERSITY OF JOHANNESBURGAAA SCHOOL OF ADVERTISING
    6UNIVERSITY OF JOHANNESBURGTHE OPEN WINDOWUNIVERSITY OF JOHANNESBURG
    7UNIVERSITY OF PRETORIAAAA SCHOOL OF ADVERTISINGNELSON MANDELA UNIVERSITY
    8NORTH-WEST UNIVERSITYNORTH-WEST UNIVERSITYAFDA
    9AAA SCHOOL OF ADVERTISINGCREATIVE ACADEMY CAPE TOWNRED & YELLOW CREATIVE SCHOOL OF BUSINESS
    10CREATIVE ACADEMY CAPE TOWNNELSON MANDELA UNIVERSITYGREENSIDE DESIGN CENTER and O2 ACADEMY LAGOS

    The full 2021 Loeries Official Rankings for the following categories are available for download.

    Post Views: 938
    #advertising #branding #creative #marketing #Podcast Lindi Tshabangu Loeries Preetesh Sewraj
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