Across Africa and the Middle East, The Loeries Official Rankings are the most definitive measure of the most innovative brands, agencies, production companies, organisations and individuals, in the brand communication space.
This year, Loeries share three years worth of data – this ensures that results are not viewed monadically, but instead, present a record of how companies and individuals have performed over a defined period of time.
The Official Rankings is more than just informative – it is a powerful business tool to help the brand communication industry in building the best partnerships between the brands, agencies, production companies, organisations and individuals who continue to demonstrate creative excellence in the work that they do.
The Official Rankings is a powerful tool in identifying:
Brands that embrace creative excellence as part of their strategy to win the hearts and minds of consumers.
Agencies that are able to develop the strongest creative products in the region.
Production Companies that bring the creative product to life with a true spirit of excellence.
Organisations that ensure that creative excellence is an intrinsic part of the work that they output.
Individuals who are able to generate creative excellence through their craft and ultimately influence the creative landscape.
Ranking by Brand – Africa and Middle East
Ranking
2021
2020
2019
1
CHICKEN LICKEN
CHICKEN LICKEN
CHICKEN LICKEN
2
NISSAN
BBC STUDIOS
CITY LODGE HOTEL GROUP
3
MASSDISCOUNTERS
MASTERCARD
PHILIPS & THE NELSON MANDELA FOUNDATION
4
ADIDAS
NEDBANK
NANDO’S
5
CONVERSE
AN-NAHAR NEWSPAPER
AB INBEV
6
SANLAM
FIRST FOR WOMEN
SANLAM
7
UAE GOVERNMENT MEDIA OFFICE
NOVOMED ALLERGY CLINIC
THEATRE HOURS
8
KFC
IKEA
THE COCA-COLA COMPANY
9
V&A WATERFRONT
HYPE MAGAZINE & TEARS FOUNDATION
MTN
9
SUPERSPORT & SA RUGBY
KFC
IKEA
11
SHELFLIFE
APSARA PEARL GROUP
28 TOO MANY
12
KREEPY KRAULY
DSTV
SAINT
13
POWA
AB INBEV
BBL SECURITY PRODUCTS
14
MINI
HEAD & SHOULDERS
KLEINE RIJKE
15
NEDBANK
FIFTYFIFTY LEBANON
WASTE MANAGEMENT COALITION
16
MTN
REDEMPTION RUM
STANDARD BANK
17
RISCURA HOLDINGS
ETISALAT
OKAVANGO DIAMOND COMPANY
18
THE CONSTITUTION HILL TRUST
LOTO LIBANAIS
INVESTEC
19
ARRIVE ALIVE
TOPS AT SPAR
TIGER BRANDS
20
LEGO
EMIRATES NBD
EDGARS
21
GREG TRUEN
POWA
JET
22
KELLOGG’S
BOSE
TURKCELL
23
SALVATION ARMY
CANSA
NATIONAL GEOGRAPHIC
24
MASTERCARD
PINEAPPLE INSURANCE
OLD MUTUAL
25
THESIS APPARELL
AMNESTY INTERNATIONAL
KIMBERLY-CLARK
Ranking by Brand – MENA
2021
1
ADIDAS
2
UAE GOVERNMENT MEDIA OFFICE
3
MINI
4
KFC
5
LEGO
6
MASTERCARD
7
PIZZA HUT
8
THE LEBANESE ARMY
9
ABU DHABI INVESTMENT OFFICE (ADIO)
10
BAALBECK INTERNATIONAL FESTIVAL
10
DONNER SANG COMPTER
12
HOME CENTRE
13
CONNECT
14
KNORR
14
M.A.L.I
16
TECOM GROUP
17
ALMOSAFER
17
MOBILY
19
DHL
20
BMW
Ranking by Brand – Sub-Saharan Africa
2021
1
CHICKEN LICKEN
2
NISSAN
3
MASSDISCOUNTERS
4
CONVERSE
5
SANLAM
6
V&A WATERFRONT
6
SUPERSPORT & SA RUGBY
8
SHELFLIFE
9
KREEPY KRAULY
10
POWA
11
KFC
12
NEDBANK
13
MTN
14
RISCURA HOLDINGS
15
THE CONSTITUTION HILL TRUST
16
ARRIVE ALIVE
17
GREG TRUEN
18
KELLOGG’S
19
SALVATION ARMY
20
THESIS APPARELL
Ranking by Agency – Africa and the Middle East
Ranking
2021
2020
2019
1
JOE PUBLIC UNITED
JOE PUBLIC UNITED
JOE PUBLIC UNITED
2
TBWA\HUNT LASCARIS SOUTH AFRICA
IMPACT BBDO DUBAI
OGILVY JOHANNESBURG
3
HAVAS MIDDLE EAST
THE ODD NUMBER
TBWA\HUNT LASCARIS JOHANNESBURG
4
THE ODD NUMBER
FP7MCCANN DUBAI
TBWA\ISTANBUL
5
KING JAMES GROUP
TBWA\HUNT LASCARIS SOUTH AFRICA
IMPACT BBDO
6
TBWA\RAAD
FOXP2
M&C SAATCHI ABEL
7
PLATFORM CREATIVE AGENCY
MEMAC OGILVY DUBAI
KING JAMES GROUP
7
T+W
OGILVY JOHANNESBURG
FOXP2
9
MULLENLOWE MENA
KING JAMES GROUP
FCB JOBURG
10
RETROVIRAL
SAATCHI & SAATCHI
TBWA\RAAD
11
OGILVY
OGILVY CAPE TOWN
GRID WORLDWIDE
12
SERVICEPLAN MEA
TBWA\RAAD
VML SA
13
DUKE ADVERTISING
HELLOFCB+
DAVID KRYNAUW
14
FP7 MCCANN DUBAI
PROMISE
OGILVY CAPE TOWN
15
GREY ADVERTISING / WPP TEAM LIQUID
JANE SAYS DESIGN
REGENCY GLOBAL
16
POLA MANELI
MAKEREIGN
J. WALTER THOMPSON KSA
17
VMLY&R SOUTH AFRICA
LEO BURNETT DUBAI
LEO BURNETT MEA
18
GREY NEW YORK
VMLY&R SOUTH AFRICA
HAVAS JOHANNESBURG
19
OXYGENE MARKETING COMMUNICATIONS
BLACK RIVER FC
MCCANN1886
20
M&C SAATCHI ABEL
WUNDERMAN THOMPSON DUBAI
DUKE ADVERTISING
21
MASSIF MEDIA
FCB JOBURG (PTY) LTD
SUNSHINE COLLECTIVE
22
HELLOFCB+
REGENCY GLOBAL
THE ODD NUMBER
23
MAKEREIGN
ZULZI
SHOWMAX
24
THE BRAVE GROUP
RAFINERI
LEO BURNETT ISRAEL
25
RIVERBED
ROCKETFUEL
MULLENLOWE MENA
26
M&C SAATCHI UAE
MAL
ACCENTURE INTERACTIVE
27
SHOWMAX
M&C SAATCHI ABEL
FUTURA
28
IMPACT BBDO BEIRUT
THE CLASSIC PARTNERSHIP
HOORAH DIGITAL CONSULTANCY
28
SUPERUNION AFRICA
4129GREY
HORIZON FCB DUBAI
30
GRID WORLDWIDE
OLD FRIENDS YOUNG TALENT
PARSONS BRANDING
Regional Agency Group
Ranking
2021
2020
2019
1
JOE PUBLIC UNITED
JOE PUBLIC UNITED
TBWA\
2
TBWA\
BBDO
OGILVY EMEA
3
KING JAMES GROUP
FP7MCCANN
JOE PUBLIC UNITED
4
MULLENLOWE
OGILVY EMEA
BBDO
5
OGILVY EMEA
TBWA\
FCB MEA
6
SERVICEPLAN MIDDLE EAST
DENTSU AFRICA
M&C SAATCHI
7
FP7 MCCANN MENAT
FCB MEA
KING JAMES GROUP
8
DUKE GROUP
KING JAMES GROUP
DENTSU GROUP
9
GREY AFRICA
PUBLICIS GROUPE AFRICA
VML
10
M&C SAATCHI
VML
LEO BURNETT
11
VMLY&R
WUNDERMAN THOMPSON
J. WALTER THOMPSON MEA
12
HAVAS
REGENCY GLOBAL
HAVAS
13
GREY NORTH AMERICA
M&C SAATCHI
MULLENLOWE
14
FCB MEA
GREY
GREY
15
THE BRAVE GROUP
MULLENLOWE
DDB
Ranking by Agency – South Africa
Ranking
2021
Ranking
2020
Ranking
2019
1
JOE PUBLIC UNITED
1
JOE PUBLIC UNITED
1
JOE PUBLIC UNITED
2
TBWA\HUNT LASCARIS SOUTH AFRICA
2
THE ODD NUMBER
2
OGILVY JOHANNESBURG
3
THE ODD NUMBER
3
TBWA\HUNT LASCARIS SOUTH AFRICA
3
TBWA\HUNT LASCARIS JOHANNESBURG
4
KING JAMES GROUP
4
FOXP2
4
M&C SAATCHI ABEL
5
PLATFORM CREATIVE AGENCY
5
OGILVY JOHANNESBURG
5
KING JAMES GROUP
5
T+W
6
KING JAMES GROUP
6
FOXP2
7
RETROVIRAL
7
OGILVY CAPE TOWN
7
FCB JOBURG
8
OGILVY
8
HELLOFCB+
8
GRID WORLDWIDE
9
DUKE ADVERTISING
9
PROMISE
9
VML SA
10
GREY ADVERTISING / WPP TEAM LIQUID
10
JANE SAYS DESIGN
10
DAVID KRYNAUW
11
POLA MANELI
11
MAKEREIGN
11
OGILVY CAPE TOWN
12
VMLY&R SOUTH AFRICA
12
VMLY&R SOUTH AFRICA
12
REGENCY GLOBAL
13
M&C SAATCHI ABEL
13
BLACK RIVER FC
13
HAVAS JOHANNESBURG
14
MASSIF MEDIA
14
FCB JOBURG (PTY) LTD
14
MCCANN1886
15
HELLOFCB+
15
REGENCY GLOBAL
15
DUKE ADVERTISING
16
MAKEREIGN
15
ZULZI
16
SUNSHINE COLLECTIVE
17
THE BRAVE GROUP
17
SAATCHI & SAATCHI
17
THE ODD NUMBER
18
RIVERBED
18
ROCKETFUEL
18
SHOWMAX
19
SHOWMAX
19
MAL
19
ACCENTURE INTERACTIVE
20
SUPERUNION AFRICA
20
M&C SAATCHI ABEL
20
FUTURA
21
GRID WORLDWIDE
21
OLD FRIENDS YOUNG TALENT
21
HOORAH DIGITAL CONSULTANCY
22
JOE PUBLIC SHIFT
22
DRAFTLINE JHB
22
PARSONS BRANDING
23
MULTICHOICE
23
DUKE ADVERTISING
23
GTB
24
HKLM
24
GREY ADVERTISING / WPP TEAM LIQUID
24
MADE AGENCY
25
FCB DURBAN
25
WUNDERMAN THOMPSON SOUTH AFRICA
25
CARBON FILMS
26
DIGITAS LIQUORICE
26
INTREPID FOX
26
FCB DURBAN
26
IRON HEART
27
ABNORMAL
26
OPENFIELD MARKETING
26
PUBLICIS
28
NEDBANK TEAM DIGITAL
28
GREY JOHANNESBURG
26
VM DSGN X BUPILA CREATIVE CONTENT
29
FAIRCHILD CREATIVE
29
PROMISE
27
HALO
30
DDB HAMBURG
30
SUNSHINEGUN
Ranking by Agency – excl. South Africa
Ranking
2021
Ranking
2020
Ranking
2019
1
HAVAS MIDDLE EAST
1
IMPACT BBDO DUBAI
1
TBWA\ISTANBUL
2
TBWA\RAAD
2
FP7MCCANN DUBAI
2
IMPACT BBDO
3
MULLENLOWE MENA
3
MEMAC OGILVY DUBAI
3
TBWA\RAAD
4
SERVICEPLAN MEA
4
TBWA\RAAD
4
J. WALTER THOMPSON KSA
5
FP7 MCCANN DUBAI
5
SAATCHI & SAATCHI
5
LEO BURNETT MEA
6
GREY NEW YORK
6
LEO BURNETT DUBAI
6
LEO BURNETT ISRAEL
7
OXYGENE MARKETING COMMUNICATIONS
7
WUNDERMAN THOMPSON DUBAI
7
MULLENLOWE MENA
8
M&C SAATCHI UAE
8
RAFINERI
8
HORIZON FCB DUBA
9
IMPACT BBDO BEIRUT
9
THE CLASSIC PARTNERSHIP
9
J. WALTER THOMPSON CAIRO
10
CIRCUS!
10
4129GREY
10
SQUAD DIGITAL LTD
11
NOAH’S ARK COMMUNICATIONS
11
SCIENCE & SUNSHINE
11
RAPP MIDDLE EAST & AFRICA
12
TESSERA COMMUNICATIONS
12
SERVICEPLAN MEA
12
OGILVY AFRICA
13
FP7 MCCANN CAIRO
13
MCCANN HEALTH DUBAI
13
SCANAD KENYA
14
BETIKA
14
GEOMETRY MENA
14
ISOBAR KENYA
15
DENTSU KENYA
15
FP7MCCANN BEIRUT
15
ADVANTAGE Y&R
16
HAVAS TURKEY
16
MULLENLOWE MENA FZ LLC
15
LANDOR
16
HORIZON FCB DUBAI
17
ISOBAR KENYA
15
NOAH’S ARK COMMUNICATIONS
18
FP7 MCCANN DOHA
18
7EVEN INTERACTIVE LIMITED
19
X3M IDEAS
19
CHEIL MEA
18
CREATE MOZAMBIQUE
19
BBDO KENYA
19
TBWA UGANDA
18
IMPACT BBDO BEIRUT
19
EXPRESS DDB KENYA
Ranking by Agency – MENA
2021
1
HAVAS MIDDLE EAST
2
TBWA\RAAD
3
MULLENLOWE MENA
4
SERVICEPLAN MEA
5
FP7 MCCANN DUBAI
6
M&C SAATCHI UAE
7
IMPACT BBDO BEIRUT
8
FP7 MCCANN CAIRO
9
HORIZON FCB DUBAI
10
FP7 MCCANN DOHA
Ranking by Agency – Sub-Saharan Africa
2021
1
JOE PUBLIC UNITED
2
TBWA\HUNT LASCARIS SOUTH AFRICA
3
THE ODD NUMBER
4
KING JAMES GROUP
5
PLATFORM CREATIVE AGENCY
5
T+W
7
RETROVIRAL
8
OGILVY
9
DUKE ADVERTISING
10
GREY ADVERTISING / WPP TEAM LIQUID
Ranking by Agency Size- Large
Ranking
2021
2020
2019
1
JOE PUBLIC UNITED
JOE PUBLIC UNITED
JOE PUBLIC UNITED
2
TBWA\HUNT LASCARIS SOUTH AFRICA
IMPACT BBDO DUBAI
OGILVY JOHANNESBURG
3
HAVAS MIDDLE EAST
FP7MCCANN DUBAI
TBWA\HUNT LASCARIS JOHANNESBURG
4
KING JAMES GROUP
TBWA\HUNT LASCARIS SOUTH AFRICA
TBWA\ISTANBUL
5
TBWA\RAAD
OGILVY JOHANNESBURG
IMPACT BBDO
6
OGILVY
OGILVY CAPE TOWN
M&C SAATCHI ABEL
7
FP7 MCCANN DUBAI
KING JAMES GROUP
KING JAMES GROUP
8
VMLY&R SOUTH AFRICA
TBWA\RAAD
FCB JOBURG
9
GREY NEW YORK
HELLOFCB+
TBWA\RAAD
10
M&C SAATCHI ABEL
MEMAC OGILVY DUBAI
VML SA
Ranking by Agency Size – Medium (25-84 employees)
Ranking
2021
2020
2019
1
THE ODD NUMBER
FOXP2
FOXP2
2
MULLENLOWE MENA
SAATCHI & SAATCHI
GRID WORLDWIDE
3
SERVICEPLAN MEA
PROMISE
DAVID KRYNAUW
4
DUKE ADVERTISING
LEO BURNETT DUBAI
LEO BURNETT MEA
5
GREY ADVERTISING / WPP TEAM LIQUID
BLACK RIVER FC
HAVAS JOHANNESBURG
6
OXYGENE MARKETING COMMUNICATIONS
MAL
LEO BURNETT ISRAEL
7
HELLOFCB+
THE CLASSIC PARTNERSHIP
MULLENLOWE MENA
8
RIVERBED
OLD FRIENDS YOUNG TALENT
ACCENTURE INTERACTIVE
9
M&C SAATCHI UAE
GREY ADVERTISING / WPP TEAM LIQUID
HOORAH DIGITAL CONSULTANCY
10
GRID WORLDWIDE
M&C SAATCHI ABEL
HORIZON FCB DUBAI
Ranking by Agency Size – Small (1-24 employees)
Ranking
2021
2020
2019
1
PLATFORM CREATIVE AGENCY
THE ODD NUMBER
REGENCY GLOBAL
1
T+W
JANE SAYS DESIGN
DUKE ADVERTISING
3
RETROVIRAL
MAKEREIGN
SUNSHINE COLLECTIVE
4
POLA MANELI
JOE PUBLIC SHIFT
THE ODD NUMBER
5
MASSIF MEDIA
REGENCY GLOBAL
FUTURA
6
MAKEREIGN
ROCKETFUEL
PARSONS BRANDING
7
SUPERUNION AFRICA
DUKE ADVERTISING
MADE AGENCY
8
JOE PUBLIC SHIFT
INTREPID FOX
CARBON FILMS
9
TESSERA COMMUNICATIONS
ABNORMAL
FCB DURBAN
10
HKLM
SCIENCE & SUNSHINE
AFRI MODERN
Top Educational Insitutions
Ranking
2021
2020
2019
1
THE OPEN WINDOW
UNIVERSITY OF PRETORIA
VEGA
2
THE ANIMATION SCHOOL
IIE-VEGA
NORTH-WEST UNIVERSITY
3
IIE-VEGA
STELLENBOSCH ACADEMY OF
THE OPEN WINDOW
4
AFDA
RED & YELLOW CREATIVE SCHOOL OF BUSINESS
STELLENBOSCH ACADEMY OF
5
STELLENBOSCH ACADEMY OF DESIGN AND PHOTOGRAPHY
UNIVERSITY OF JOHANNESBURG
AAA SCHOOL OF ADVERTISING
6
UNIVERSITY OF JOHANNESBURG
THE OPEN WINDOW
UNIVERSITY OF JOHANNESBURG
7
UNIVERSITY OF PRETORIA
AAA SCHOOL OF ADVERTISING
NELSON MANDELA UNIVERSITY
8
NORTH-WEST UNIVERSITY
NORTH-WEST UNIVERSITY
AFDA
9
AAA SCHOOL OF ADVERTISING
CREATIVE ACADEMY CAPE TOWN
RED & YELLOW CREATIVE SCHOOL OF BUSINESS
10
CREATIVE ACADEMY CAPE TOWN
NELSON MANDELA UNIVERSITY
GREENSIDE DESIGN CENTER and O2 ACADEMY LAGOS
The full 2021 Loeries Official Rankings for the following categories are available for download.
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