You may be small but you could have the most impact | #WordOfMouth | #Media | Lindi Tshabangu | Preetesh Sewraj | Loeries | #Podcast

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Preetesh Sewraj, CEO - Loeries with Lindi Tshabangu - Word of Mouth - ebizradio.com

Across Africa and the Middle East, The Loeries Official Rankings are the most definitive measure of the most innovative brands, agencies, production companies, organisations and individuals, in the brand communication space.

This year, Loeries share three years worth of data – this ensures that results are not viewed monadically, but instead, present a record of how companies and individuals have performed over a defined period of time.

The Official Rankings is more than just informative – it is a powerful business tool to help the brand communication industry in building the best partnerships between the brands,
agencies, production companies, organisations and individuals who continue to demonstrate creative excellence in the work that they do.

The Official Rankings is a powerful tool in identifying:

  • Brands that embrace creative excellence as part of their strategy to win the hearts and minds of consumers.
  • Agencies that are able to develop the strongest creative products in the region.
  • Production Companies that bring the creative product to life with a true spirit of excellence.
  • Organisations that ensure that creative excellence is an intrinsic part of the work that they output.
  • Individuals who are able to generate creative excellence through their craft and ultimately influence the creative landscape.

Ranking by Brand – Africa and Middle East

Ranking202120202019
1CHICKEN LICKENCHICKEN LICKENCHICKEN LICKEN
2NISSANBBC STUDIOSCITY LODGE HOTEL GROUP
3MASSDISCOUNTERSMASTERCARDPHILIPS & THE NELSON MANDELA FOUNDATION
4ADIDASNEDBANKNANDO’S
5CONVERSEAN-NAHAR NEWSPAPERAB INBEV
6SANLAMFIRST FOR WOMENSANLAM
7UAE GOVERNMENT MEDIA OFFICENOVOMED ALLERGY CLINICTHEATRE HOURS
8KFCIKEATHE COCA-COLA COMPANY
9V&A WATERFRONTHYPE MAGAZINE & TEARS FOUNDATIONMTN
9SUPERSPORT & SA RUGBYKFCIKEA
11SHELFLIFEAPSARA PEARL GROUP28 TOO MANY
12KREEPY KRAULYDSTVSAINT
13POWAAB INBEVBBL SECURITY PRODUCTS
14MINIHEAD & SHOULDERSKLEINE RIJKE
15NEDBANKFIFTYFIFTY LEBANONWASTE MANAGEMENT COALITION
16MTNREDEMPTION RUMSTANDARD BANK
17RISCURA HOLDINGSETISALATOKAVANGO DIAMOND COMPANY
18THE CONSTITUTION HILL TRUSTLOTO LIBANAISINVESTEC
19ARRIVE ALIVETOPS AT SPARTIGER BRANDS
20LEGOEMIRATES NBDEDGARS
21GREG TRUENPOWAJET
22KELLOGG’SBOSETURKCELL
23SALVATION ARMYCANSANATIONAL GEOGRAPHIC
24MASTERCARDPINEAPPLE INSURANCEOLD MUTUAL
25THESIS APPARELLAMNESTY INTERNATIONALKIMBERLY-CLARK

Ranking by Brand – MENA

2021
1ADIDAS
2UAE GOVERNMENT MEDIA OFFICE
3MINI
4KFC
5LEGO
6MASTERCARD
7PIZZA HUT
8THE LEBANESE ARMY
9ABU DHABI INVESTMENT OFFICE (ADIO)
10BAALBECK INTERNATIONAL FESTIVAL
10DONNER SANG COMPTER
12HOME CENTRE
13CONNECT
14KNORR
14M.A.L.I
16TECOM GROUP
17ALMOSAFER
17MOBILY
19DHL
20BMW

Ranking by Brand – Sub-Saharan Africa

2021
1CHICKEN LICKEN
2NISSAN
3MASSDISCOUNTERS
4CONVERSE
5SANLAM
6V&A WATERFRONT
6SUPERSPORT & SA RUGBY
8SHELFLIFE
9KREEPY KRAULY
10POWA
11KFC
12NEDBANK
13MTN
14RISCURA HOLDINGS
15THE CONSTITUTION HILL TRUST
16ARRIVE ALIVE
17GREG TRUEN
18KELLOGG’S
19SALVATION ARMY
20THESIS APPARELL

Ranking by Agency – Africa and the Middle East

Ranking202120202019
1JOE PUBLIC UNITEDJOE PUBLIC UNITEDJOE PUBLIC UNITED
2TBWA\HUNT LASCARIS SOUTH AFRICAIMPACT BBDO DUBAIOGILVY JOHANNESBURG
3HAVAS MIDDLE EASTTHE ODD NUMBERTBWA\HUNT LASCARIS JOHANNESBURG
4THE ODD NUMBERFP7MCCANN DUBAITBWA\ISTANBUL
5KING JAMES GROUPTBWA\HUNT LASCARIS SOUTH AFRICAIMPACT BBDO
6TBWA\RAADFOXP2M&C SAATCHI ABEL
7PLATFORM CREATIVE AGENCYMEMAC OGILVY DUBAIKING JAMES GROUP
7T+WOGILVY JOHANNESBURGFOXP2
9MULLENLOWE MENAKING JAMES GROUPFCB JOBURG
10RETROVIRALSAATCHI & SAATCHITBWA\RAAD
11OGILVYOGILVY CAPE TOWNGRID WORLDWIDE
12SERVICEPLAN MEATBWA\RAADVML SA
13DUKE ADVERTISINGHELLOFCB+DAVID KRYNAUW
14FP7 MCCANN DUBAIPROMISEOGILVY CAPE TOWN
15GREY ADVERTISING / WPP TEAM LIQUIDJANE SAYS DESIGNREGENCY GLOBAL
16POLA MANELIMAKEREIGNJ. WALTER THOMPSON KSA
17VMLY&R SOUTH AFRICALEO BURNETT DUBAILEO BURNETT MEA
18GREY NEW YORKVMLY&R SOUTH AFRICAHAVAS JOHANNESBURG
19OXYGENE MARKETING COMMUNICATIONSBLACK RIVER FCMCCANN1886
20M&C SAATCHI ABELWUNDERMAN THOMPSON DUBAIDUKE ADVERTISING
21MASSIF MEDIAFCB JOBURG (PTY) LTDSUNSHINE COLLECTIVE
22HELLOFCB+REGENCY GLOBALTHE ODD NUMBER
23MAKEREIGNZULZISHOWMAX
24THE BRAVE GROUPRAFINERILEO BURNETT ISRAEL
25RIVERBEDROCKETFUELMULLENLOWE MENA
26M&C SAATCHI UAEMALACCENTURE INTERACTIVE
27SHOWMAXM&C SAATCHI ABELFUTURA
28IMPACT BBDO BEIRUTTHE CLASSIC PARTNERSHIPHOORAH DIGITAL CONSULTANCY
28SUPERUNION AFRICA4129GREYHORIZON FCB DUBAI
30GRID WORLDWIDEOLD FRIENDS YOUNG TALENTPARSONS BRANDING

Regional Agency Group

Ranking202120202019
1JOE PUBLIC UNITEDJOE PUBLIC UNITEDTBWA\
2TBWA\BBDOOGILVY EMEA
3KING JAMES GROUPFP7MCCANNJOE PUBLIC UNITED
4MULLENLOWEOGILVY EMEABBDO
5OGILVY EMEATBWA\FCB MEA
6SERVICEPLAN MIDDLE EASTDENTSU AFRICAM&C SAATCHI
7FP7 MCCANN MENATFCB MEAKING JAMES GROUP
8DUKE GROUPKING JAMES GROUPDENTSU GROUP
9GREY AFRICAPUBLICIS GROUPE AFRICAVML
10M&C SAATCHIVMLLEO BURNETT
11VMLY&RWUNDERMAN THOMPSONJ. WALTER THOMPSON MEA
12HAVASREGENCY GLOBALHAVAS
13GREY NORTH AMERICAM&C SAATCHIMULLENLOWE
14FCB MEAGREYGREY
15THE BRAVE GROUPMULLENLOWEDDB

Ranking by Agency – South Africa

Ranking2021Ranking2020Ranking2019
1JOE PUBLIC UNITED1JOE PUBLIC UNITED1JOE PUBLIC UNITED
2TBWA\HUNT LASCARIS SOUTH AFRICA2THE ODD NUMBER2OGILVY JOHANNESBURG
3THE ODD NUMBER3TBWA\HUNT LASCARIS SOUTH AFRICA3TBWA\HUNT LASCARIS JOHANNESBURG
4KING JAMES GROUP4FOXP24M&C SAATCHI ABEL
5PLATFORM CREATIVE AGENCY5OGILVY JOHANNESBURG5KING JAMES GROUP
5T+W6KING JAMES GROUP6FOXP2
7RETROVIRAL7OGILVY CAPE TOWN7FCB JOBURG
8OGILVY8HELLOFCB+8GRID WORLDWIDE
9DUKE ADVERTISING9PROMISE9VML SA
10GREY ADVERTISING / WPP TEAM LIQUID10JANE SAYS DESIGN10DAVID KRYNAUW
11POLA MANELI11MAKEREIGN11OGILVY CAPE TOWN
12VMLY&R SOUTH AFRICA12VMLY&R SOUTH AFRICA12REGENCY GLOBAL
13M&C SAATCHI ABEL13BLACK RIVER FC13HAVAS JOHANNESBURG
14MASSIF MEDIA14FCB JOBURG (PTY) LTD14MCCANN1886
15HELLOFCB+15REGENCY GLOBAL15DUKE ADVERTISING
16MAKEREIGN15ZULZI16SUNSHINE COLLECTIVE
17THE BRAVE GROUP17SAATCHI & SAATCHI17THE ODD NUMBER
18RIVERBED18ROCKETFUEL18SHOWMAX
19SHOWMAX19MAL19ACCENTURE INTERACTIVE
20SUPERUNION AFRICA20M&C SAATCHI ABEL20FUTURA
21GRID WORLDWIDE21OLD FRIENDS YOUNG TALENT21HOORAH DIGITAL CONSULTANCY
22JOE PUBLIC SHIFT22DRAFTLINE JHB22PARSONS BRANDING
23MULTICHOICE23DUKE ADVERTISING23GTB
24HKLM24GREY ADVERTISING / WPP TEAM LIQUID24MADE AGENCY
25FCB DURBAN25WUNDERMAN THOMPSON SOUTH AFRICA25CARBON FILMS
26DIGITAS LIQUORICE26INTREPID FOX26FCB DURBAN
26IRON HEART27ABNORMAL26OPENFIELD MARKETING
26PUBLICIS28NEDBANK TEAM DIGITAL28GREY JOHANNESBURG
26VM DSGN X BUPILA CREATIVE CONTENT29FAIRCHILD CREATIVE29PROMISE
27HALO30DDB HAMBURG30SUNSHINEGUN

Ranking by Agency – excl. South Africa

Ranking2021Ranking2020Ranking2019
1HAVAS MIDDLE EAST1IMPACT BBDO DUBAI1TBWA\ISTANBUL
2TBWA\RAAD2FP7MCCANN DUBAI2IMPACT BBDO
3MULLENLOWE MENA3MEMAC OGILVY DUBAI3TBWA\RAAD
4SERVICEPLAN MEA4TBWA\RAAD4J. WALTER THOMPSON KSA
5FP7 MCCANN DUBAI5SAATCHI & SAATCHI5LEO BURNETT MEA
6GREY NEW YORK6LEO BURNETT DUBAI6LEO BURNETT ISRAEL
7OXYGENE MARKETING COMMUNICATIONS7WUNDERMAN THOMPSON DUBAI7MULLENLOWE MENA
8M&C SAATCHI UAE8RAFINERI8HORIZON FCB DUBA
9IMPACT BBDO BEIRUT9THE CLASSIC PARTNERSHIP9J. WALTER THOMPSON CAIRO
10CIRCUS!104129GREY10SQUAD DIGITAL LTD
11NOAH’S ARK COMMUNICATIONS11SCIENCE & SUNSHINE11RAPP MIDDLE EAST & AFRICA
12TESSERA COMMUNICATIONS12SERVICEPLAN MEA12OGILVY AFRICA
13FP7 MCCANN CAIRO13MCCANN HEALTH DUBAI13SCANAD KENYA
14BETIKA14GEOMETRY MENA14ISOBAR KENYA
15DENTSU KENYA15FP7MCCANN BEIRUT15ADVANTAGE Y&R
16HAVAS TURKEY16MULLENLOWE MENA FZ LLC15LANDOR
16HORIZON FCB DUBAI17ISOBAR KENYA15NOAH’S ARK COMMUNICATIONS
18FP7 MCCANN DOHA187EVEN INTERACTIVE LIMITED19X3M IDEAS
19CHEIL MEA18CREATE MOZAMBIQUE19BBDO KENYA
19TBWA UGANDA18IMPACT BBDO BEIRUT19EXPRESS DDB KENYA

Ranking by Agency – MENA

2021
1HAVAS MIDDLE EAST
2TBWA\RAAD
3MULLENLOWE MENA
4SERVICEPLAN MEA
5FP7 MCCANN DUBAI
6M&C SAATCHI UAE
7IMPACT BBDO BEIRUT
8FP7 MCCANN CAIRO
9HORIZON FCB DUBAI
10FP7 MCCANN DOHA

Ranking by Agency – Sub-Saharan Africa

2021
1JOE PUBLIC UNITED
2TBWA\HUNT LASCARIS SOUTH AFRICA
3THE ODD NUMBER
4KING JAMES GROUP
5PLATFORM CREATIVE AGENCY
5T+W
7RETROVIRAL
8OGILVY
9DUKE ADVERTISING
10GREY ADVERTISING / WPP TEAM LIQUID

Ranking by Agency Size- Large

Ranking202120202019
1JOE PUBLIC UNITEDJOE PUBLIC UNITEDJOE PUBLIC UNITED
2TBWA\HUNT LASCARIS SOUTH AFRICAIMPACT BBDO DUBAIOGILVY JOHANNESBURG
3HAVAS MIDDLE EASTFP7MCCANN DUBAITBWA\HUNT LASCARIS JOHANNESBURG
4KING JAMES GROUPTBWA\HUNT LASCARIS SOUTH AFRICATBWA\ISTANBUL
5TBWA\RAADOGILVY JOHANNESBURGIMPACT BBDO
6OGILVYOGILVY CAPE TOWNM&C SAATCHI ABEL
7FP7 MCCANN DUBAIKING JAMES GROUPKING JAMES GROUP
8VMLY&R SOUTH AFRICATBWA\RAADFCB JOBURG
9GREY NEW YORKHELLOFCB+TBWA\RAAD
10M&C SAATCHI ABELMEMAC OGILVY DUBAIVML SA

Ranking by Agency Size – Medium (25-84 employees)

Ranking202120202019
1THE ODD NUMBERFOXP2FOXP2
2MULLENLOWE MENASAATCHI & SAATCHIGRID WORLDWIDE
3SERVICEPLAN MEAPROMISEDAVID KRYNAUW
4DUKE ADVERTISINGLEO BURNETT DUBAILEO BURNETT MEA
5GREY ADVERTISING / WPP TEAM LIQUIDBLACK RIVER FCHAVAS JOHANNESBURG
6OXYGENE MARKETING COMMUNICATIONSMALLEO BURNETT ISRAEL
7HELLOFCB+THE CLASSIC PARTNERSHIPMULLENLOWE MENA
8RIVERBEDOLD FRIENDS YOUNG TALENTACCENTURE INTERACTIVE
9M&C SAATCHI UAEGREY ADVERTISING / WPP TEAM LIQUIDHOORAH DIGITAL CONSULTANCY
10GRID WORLDWIDEM&C SAATCHI ABELHORIZON FCB DUBAI

Ranking by Agency Size – Small (1-24 employees)

Ranking202120202019
1PLATFORM CREATIVE AGENCYTHE ODD NUMBERREGENCY GLOBAL
1T+WJANE SAYS DESIGNDUKE ADVERTISING
3RETROVIRALMAKEREIGNSUNSHINE COLLECTIVE
4POLA MANELIJOE PUBLIC SHIFTTHE ODD NUMBER
5MASSIF MEDIAREGENCY GLOBALFUTURA
6MAKEREIGNROCKETFUELPARSONS BRANDING
7SUPERUNION AFRICADUKE ADVERTISINGMADE AGENCY
8JOE PUBLIC SHIFTINTREPID FOXCARBON FILMS
9TESSERA COMMUNICATIONSABNORMALFCB DURBAN
10HKLMSCIENCE & SUNSHINEAFRI MODERN

Top Educational Insitutions

Ranking202120202019
1THE OPEN WINDOWUNIVERSITY OF PRETORIAVEGA
2THE ANIMATION SCHOOLIIE-VEGANORTH-WEST UNIVERSITY
3IIE-VEGASTELLENBOSCH ACADEMY OFTHE OPEN WINDOW
4AFDARED & YELLOW CREATIVE SCHOOL OF BUSINESSSTELLENBOSCH ACADEMY OF
5STELLENBOSCH ACADEMY OF DESIGN AND PHOTOGRAPHYUNIVERSITY OF JOHANNESBURGAAA SCHOOL OF ADVERTISING
6UNIVERSITY OF JOHANNESBURGTHE OPEN WINDOWUNIVERSITY OF JOHANNESBURG
7UNIVERSITY OF PRETORIAAAA SCHOOL OF ADVERTISINGNELSON MANDELA UNIVERSITY
8NORTH-WEST UNIVERSITYNORTH-WEST UNIVERSITYAFDA
9AAA SCHOOL OF ADVERTISINGCREATIVE ACADEMY CAPE TOWNRED & YELLOW CREATIVE SCHOOL OF BUSINESS
10CREATIVE ACADEMY CAPE TOWNNELSON MANDELA UNIVERSITYGREENSIDE DESIGN CENTER and O2 ACADEMY LAGOS

The full 2021 Loeries Official Rankings for the following categories are available for download.

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    eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle

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