Market research – you may think that market research are those annoying telephonic calls you get in the evening, yes this is part of it, but there is so much more.
You need to do your research and find out who you will be targeting, where and how you will market to them and what are you going to be saying to them. Naomi Butow, founder of MommyMallSA shares some key insights on how to go about doing your own market research.
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