A lot continues to be said of the year that was, and what it means for brands going forward. What is clear is that every brand has decisions that need to be made. Where to play? Who to focus on? What to innovate? And what to leave behind? With multiple options, limited resources and increasing competition, how do brands that win know what to do?
Diana Springer (Managing Partner for Black & White) and Robert Grace (Founding Partner & Head of Strategy for M&C Saatchi Group South Africa) shared the three fundamental questions strong, resilient brands have the answers to.
For those who prefer to watch and listen – here is the full video of this powerful and impactful webinar hosted by M&C Saatchi Abel