For marketers, the end result of contextual content is a better connection to the needs of your target audience. This is key, as people are more likely to make a purchase at the exact moment they need something than later on when they’re trying to remember who offered a specific product.
Kevin Britz and Craig Page-Lee, hosts of Lunchtime Marketing on www.ebizradio.com share insights, key learning and a better understanding of both context and content in your marketing strategy.
