We’re not getting any younger. In fact, we are all getting older — living longer, working longer, and transforming the consumer landscape, so why are so many brands and businesses ignoring us?
There are about 962 million people over the age of 60 in the world today — more than twice as many as there were in 1980. By 2050, that number will more than double again to nearly 2.1 billion. This rise in older adults along with declining birthrates means that by the middle of this century, there will be more people over age 60 than under age 15.
Kevin Britz and Craig Page-Lee, host Africa’s leading Marketing & Leadership show, every Thursday at 12h00 on ebizradio.com. In this weeks discussion Craig takes us through what the Silver economy is, their spending power and why brands and business should start paying attention to them.
