Two self professed novices on whiskey and wine – Tony Koenderman & Craig Page-Lee, share their personal experiences and insights on this subject, from distilling, to the perfect pour, from the vineyard to the rolling out of brand campaigns that capture consumer’s choices and passion for an industry older than time.
#TsAndCsApply – Extended Play: Single, blended and distilled
PODCAST | Click HERE to listen
Duration: 13:28 | Size: 12.8mb | Format: MP3
- Scottish or Irish
- Heritage
- Marketing & branding
- Presentation and pouring
- African whiskey or whisky?
- Japan leads the way….
#TsAndCsApply – Extended Play: Whispers in the vineyard
PODCAST | Click HERE to listen
Duration: 15:01 | Size: 14.4mb | Format: MP3
- Symbiotic relationship between the wine making process and actual built environment
- Case study – The Dornier Wine Estate
- Benchmark brand advertising campaigns – Douglas Green | Johnnie Walker brand campaigns
- Craig’s best red – Kevin Arnold Shiraz 2007
- Instantly drinkable wine and collectables
- Language of the wine-taster or is it good copy writing
What’s next?
T’s & C’s Apply discuss the pending ban on alcohol advertising in South Africa join us on Thursday, 10th @ 10h30 LIVE on BizRadio or download and share the podcast post the live transmission.
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