“I’m lovin’ it”—I’m sure you can sing this jingle and recognize the brand behind it. The same goes with other tunes and music related to other brands, news programs, movies, sports programs or commercials. All remarkable and famous sounds are usually the result of sound marketing strategies, which consist in creating unique audios for advertising campaigns or media programs to let people recognize a product or service just using the auditory system.
Sound marketing, also called audio branding, enables companies to create memorable identities and improve brand recognition by targeting a sense in addition to vision or sight. Hearing and memorizing a sound is, in fact, highly effective in marketing campaigns since people tend to use all five senses to determine behavior or categorize experiences. Kevin Britz and Craig Page-Lee, hosts of our weekly Marketing & Leadership show, delve into the world of Sound Marketing and how it has to be part of your marketing strategy in the current marketing environment and how podcasting gives your brand its own unique sound, voice and insights to your markets.
If you would like to discuss sound branding or podcasting – please connect with [email protected]