How and why creative, digital, advertising, video and content agencies need to stop working with Fossil Fuel brands and be the catalysts in the market place by turning away from working with them. If we don’t do something immediately, you, my and our children’s futures will be catastrophic. Clean Creatives SA, inspired by Clean Creatives in the US, is bringing together leading SA media agencies, their employees, and industry clients, to address the SA ad and PR industry’s work with the fossil fuels that are the principal cause of climate breakdown.
This week Kevin Britz and Craig Page-Lee are joined by Stephen Horn, Director at Bouncing Biscuits Studio, a Cape Town based agency whose key focus is on social issues and news media content, and today they will be discussing Fossil Fuels and the impact of this on our children’s futures.
- Its every Advertising Agency, PR firm and Creative Digital Agencies duty and responsibility to position the dangers and effects of fossil fuels and be part of the global move to save our planet and work with clients that are actively reducing their emissions into the world.
- Fossil fuels are coal, gas and oil. Burning and using fossil fuels is the biggest source of excess carbon in our atmosphere. Excess carbon is like a blanket, bringing global heating that threatens South Africa with a likely 6C–8C average temperature increase by 2100.
- This temperature increase will compound water stress and threatens our food security. It brings sea-level rise, ocean acidification, increases in drought and wildfires: harming everyone, but harming vulnerable and poor people the most.
- Continuing to work for fossil fuel companies hurts our communities. It also poses risks to brands that sincerely prioritise sustainability, and to their agencies.
- The Clean Creatives pledge is the best way to show you are committed to a future for the creative industry that doesn’t include promoting climate-breaking carbon pollution.
- As creatives or leaders of agencies, the pledge says that you will decline future contracts with the fossil fuel industry: any company that derives more than 20% of its income from selling fossil fuels, or selling to fossil fuel companies.
- As clients, it says you will decline work with agencies that retain fossil fuel industry clients.