What did 2019 and 2020 teach us about data analytics and what are the current trends that all brands should be aware of. We get insights from 4 of largest media groups globally.
If you think that cutting back on marketing and ad spend is the way to go – you may regret that, its how and where you spend the money that is important. You want to gain connection and real insight into your consumers – not just have reams of data reports.
Kevin Britz connects with Craig Page-Lee and they discuss what the 4 big global media groups are predicting for 2021 (Dentsu, Group M, Magna, Zeneth
As Margaret Thatcher once said….”‘never let a good crisis go to waste”.