What marketers know that you don’t | #MarketingBiz with MaryLee Sachs

BizRadio chatted to global marketing expert and author of What the new breed of CMO’s know that we don’t – MaryLee Sachs.

MaryLee Sachs is the GMN Global CMO Czar and former US chairman & worldwide director of consumer marketing of WPP firm Hill & Knowlton (2005-2011). She was previously President/CEO US for three years (2002-2005), during which time she restructured the US leadership team, revamped the firm’s governance and marketing efforts, upgraded its social media offer and revitalized its business development practices. Prior to her US post, MaryLee was based in London as EVP of the firm’s worldwide consumer marketing practice.

She is Founder, CEO and CMO of newly-formed Changing MO consultancy group, based on the tenets of the book she launched in 2011 – The Changing MO of the CMO: How the Convergence of Brand and Reputation is Affecting Marketer. She has worked with and advised many blue-chip organizations including Procter & Gamble, PepsiCo, Kellogg’s, American Express, HSBC, Johnson & Johnson, Kodak, Motorola, Anheuser-Busch, Patek Philippe, Porsche, Beiersdorf and others. In many cases, strategic direction and campaign execution spanned the European region or were international in scope. Most work included integration across marketing disciplines.

Highly active in the marketing space, MaryLee has been a member of the Marketing 50 and an advisor to The CMO Club in the US for over three years. She also has retained her membership of the Marketing Group of Great Britain and The Marketing Society in the UK since the early 1990s. In 2009, MaryLee served on the inaugural PR Jury at the Cannes Lions International Advertising Festival.

MaryLee Sachs in conversation with BizRadio’s Grant Jansen

Podcast | Click HERE to listen

Follow @maryleesachs Follow @gmnhome

MaryLee Sachs has a feature article in the latest issue of CMO Magazine – click here to subscribe (its free) – gmnhome.com

More GMN podcasts: Developing Marketing Capabilities in South Africa | Dr Antony Michail

If you wish to find out more about GMN and their global accreditation for marketers – gmnhome.com

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