How are consumers responding to Covid-19 and how are marketers, brand heads and media agencies preparing for the “new consumer” that is going to emerge after lock-down?
This global lock-down has changed the way in which we do business and connect with our consumers forever and are we ready to embrace this new highly connected digital consumer economy and consumers?
Robert Grace – Managing Partner & Head of Strategy, Saatchi Abel and Diana Springer, Managing Partner & Head of Marketing Agency Black & White take us through the key issues that marketers, heads of brands and communicators need to take into serious consideration as we slowly start emerging from lock-down into a staggered level of re-entering the market and the economy.
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For the PDF of their discussion – click here
