Customer lifetime value (CLV) is a business metric that measures how much a business can plan to earn from the average customer over the course of the relationship. Differences in products, costs, purchase frequencies and purchase volumes can make customer lifetime value calculations complex. However, with the right tools, you can find customer lifetime value.
When you understand CLV, you can make better-informed marketing and sales decisions. Kevin Britz and Craig Page-Lee, hosts of Africa’s leading marketing show, every Thursday at 12h00 on www.ebizradio.com, discuss and unpack this layer by layer.
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- The power of that SUBSCRIBE button | #Business | #Marketing | #e-commerce | Kevin Britz | Craig Page-Lee | Lunchtime Marketing | #Podcast - September 29, 2022
- Porn, parents, children and social workers burning out | #Insights | #Society | Ingrid von Stein | Edith Kriel | Jelly Beanz | #Podcast - September 28, 2022
- Desperation and hopelessness is surrounding us in business | #Insights | #Business | #LunchtimeCoaching | Kevin Britz | Leoni Coetzee | #Podcast - September 28, 2022
- Why paying your tax as a small business owner is so important | #Insights | #Tax | #WordOfMouth | Lindi Tshabangu | Tusani Mnyandu | Mazars - September 26, 2022
- Retailers are looking at smart solutions to South Africa’s power crisis with electricity costs likely to double over five years | #Insight | Steven Heilbron | Capital Connect - September 26, 2022
- News of the Week | #News | #News Updates | Kuhle Tshabalala | #Podcast - September 23, 2022
- HUMILITY IS NOT THINKING LESS OF YOURSELF, IT’S THINKING OF YOURSELF LESS! | #Business | #Leadership | Kevin Britz | Meenakshhi Iyer | NorthStar Solutions - September 23, 2022
- Lana Marais appointed as Regional Director for emerging markets, dentsu Africa | #Wires | #Media | #Marketing | #Branding - September 21, 2022
- Self Promotion in leadership | #BusinessCoaching | #Business | Kevin Britz | Meenakshhi Ayer | Northstar Solutions | #Podcast - September 21, 2022
- Music and Food are forever intertwined | #Music | #Food | Brunch with Bjorn | Bjorn Salsone | J Something | Joao da Fonseca | #Podcast - September 21, 2022