How and why do brands create CONNECTED PACKAGING? What is connected packaging and how are brands embracing this to create real connection with their consumers.
Lunchtime Marketing hosts, Kevin Britz and Craig Page-Lee delve into this subject of CONNECTED PACKAGING and take a look at what it is and how brands can leverage this to really connect with consumers.
“Connected packaging leverages QR codes, barcodes or image recognition, through a browser-based app, to connect consumers to relevant content and experiences. … Connected packaging aims to transform simple packaging into digital experiences, through a single mobile phone tap on a QR code“
Kevin Britz Lunchtime Series Host Business Owner, Leadership Facilitator, Training Specialist and Coach – Leadership by Design https://linktr.ee/kevinbritz