In the market today 1 in 8 dollars goes to to the Retail Media Network. What are they? What are the benefits?
“A retail media network is a retailer-owned advertising service that allows marketers to purchase advertising space across all digital assets owned by a retail business, using the retailer’s first-party data to connect with shoppers throughout their buying journey“.
Kevin Britz and Craig Page-Lee delve into the Retail Media Networks and find out what and how they operate, what their business models are and why they are making huge inroads into the market. Join Kevin and Craig every Thursday at 12h00 on www.ebizrdadio.com for Africa’s leading Marketing & Leadership Show. Coming up next week – Customer Life-Time value.
Some key benefits of owning a Retails Media Network:
- Helps retain shopper spend within your group
- Captures consumers where they currently shop
- Increases e-Commerce profitability
- Drives product development
- Deepens the supplier relationships