httpv://youtu.be/kOX2PQnlQX8
iProspect, a leader in search marketing globally launched in South Africa with the acquisition of Clickthinking, arguably South Africas oldest and most established search marketing and digital performance agency. To celebrate refreshed beginnings in line with Aegis Media’s global business strategy, a viral video has been developed that shows what consumers searched for in 2011. The 3 minute visual spectacular, set to South African rock band Evolver One’s single “Stand”, showcases some statistics relevant to SA, Africa and the world, when it comes to internet usage in both the computer and mobile internet arenas.
“We could have spouted all sorts of facts and figures in charts and spreadsheets, but wanted to show marketers and consumers that we know our game and decided to put some hard hitting facts into a viral video instead,” said Pete Stewart, Managing Director, iProspect/Click Thinking, “Using the power of social media, and especially YouTube, we hope to share some important insights that will be noted, and appeal to both the consumer and the media marketing executive alike.”
*** video produced by Wishbones | wishbones.co.za
About iProspect:
iProspect is the original search engine marketing firm. The company helps many of the world’s most successful brands maximize their online marketing ROI through natural search engine optimization, paid search advertising management, online display advertising management, performance email, user experience and conversion analysis, Web analytics/attribution modelling, reputation management, and other related services
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