Value of marketing – a CFO’s perspective | #MarketingBiz with Ulrich Meyer-Höllings


Ulrich-coverBizRadio chats to Ulrich Meyer post his attendance at the annual CFO (Chief Financial Officers) conference hosted in Gauteng, South Africa the first week of June 2013.

Corporate reporting or integrated reporting (as its now know), has changed the role of company CFO’s – they are now required by law to cover more than just the financials of the business.

How has their roles changed? What is required of them and how are they being up skilled to be able to deliver on this? Ulrich unpacks this in detail in this chat.

MarketingBiz-on-BizRadioUlrich Meyer-Höllings in conversation with BizRadio’s Grant Jansen
Podcast | Click HERE to listen

Also listen to: To innovate…don’t use the word innovation | #BizInsight with Ulrich Meyer-Höllings

Join Grant Jansen every weekday morning from 10 to noon for the Daily Biz on Biz Radio.


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