Facebook announces the launch of FBIQ, a new resource to help marketers understand people across generations, geographies, devices and time through insights and data analysis.
To support Facebook’s mission of making the world more open and connected, FBIQ will offer the following:
- People Insights which will provide marketers with a better understanding of aggregate attitudes and behaviours, online and offline
- Holidays & Events which will show how people mark different holidays, seasons, events and milestones on Facebook
- Industry Research will feature advertising effectiveness research and expert-based opinion about best practices across device platforms.
- By the Numbers will offer the latest updated Facebook stats on a regular basis.
For more information on FBIQ as a complimentary resource, visit the Facebook for Business site.
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