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    Home»Featured»Understanding your customer segmentation | #Marketing | #LunchtimeSeries | Kevin Britz | Craig Page-Lee | #Podcast
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    Understanding your customer segmentation | #Marketing | #LunchtimeSeries | Kevin Britz | Craig Page-Lee | #Podcast

    eBizRadioBy eBizRadioAugust 11, 2022Updated:August 11, 2022No Comments1 Min Read
    Customer Segmentation disected - Kevin Britz & Craig Page-Lee - Lunchtime Marketing on ebizradio.com
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    To scale efficiently and effectively, expansion-stage companies need to focus their efforts on a specific subset of customers who are most similar to their best current customers, not a broad universe of potential customers. Customer segmentation is the way.

    Kevin Britz & Craig Page-Lee, hosts of Lunchtime Marketing & Leadership on www.ebizradio.com delve into what customer segmentation is and why  it matters?

    Also known as market segmentation, customer segmentation is the division of potential customers in a given market into discrete groups. That division is based on customers having similar: Needs (i.e., so a single whole product can satisfy them) and Buying characteristics (i.e., responses to messaging, marketing channels, and sales channels, that a single go-to-market approach can be used to sell to them competitively and economically)

    #branding #consumer #consumersegmentation #customerengagement #marketing #Podcast craig page-lee Kevin Britz
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