Understanding your customer segmentation | #Marketing | #LunchtimeSeries | Kevin Britz | Craig Page-Lee | #Podcast

Untitled-design11.png

Customer Segmentation disected - Kevin Britz & Craig Page-Lee - Lunchtime Marketing on ebizradio.com

To scale efficiently and effectively, expansion-stage companies need to focus their efforts on a specific subset of customers who are most similar to their best current customers, not a broad universe of potential customers. Customer segmentation is the way.

Kevin Britz & Craig Page-Lee, hosts of Lunchtime Marketing & Leadership on www.ebizradio.com delve into what customer segmentation is and why  it matters?

Also known as market segmentation, customer segmentation is the division of potential customers in a given market into discrete groups. That division is based on customers having similar: Needs (i.e., so a single whole product can satisfy them) and Buying characteristics (i.e., responses to messaging, marketing channels, and sales channels, that a single go-to-market approach can be used to sell to them competitively and economically)

About eBizRadio

eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle
Don't be shellfish...Share on Reddit
Reddit
0Tweet about this on Twitter
Twitter
Share on Facebook
Facebook
0Email this to someone
email
Share on LinkedIn
Linkedin
    eBizRadio

    eBizRadio

    eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle

    scroll to top

    Login

    Please enter the correct answer: *


    Register | Lost your password?