“We now spend more than 50% of our time out of home than we did ten years ago, mostly in the retail and entertainment environments. We need to truly understand how brands engage and connect with the consumer”
A new addition to BizRadio’s weekly content offering – #RetailBiz with Craig Page-Lee – anything from in-store promotions to outdoor billboards, from customer journeys to brands evolving. Craig dives straight into the retail environment and looks at what is happening in-store and how technology, especially digital is influencing and changing the way in which we shop.
Craig Page-Lee in conversation with BizRadio’s Grant Jansen
Podcast | Click HERE to listen
#RetailBiz next week: insights into two concepts that are becoming more prevalent and important for brands to understand, ROPO (Researching-Online-Purchasing-Offline) and Show-rooming (In-store research leading to online purchase)
Craig Page-Lee is the MD of Posterscope – SA’s leading Out Of Home specialists. He is passionate about retail and has a background in design and architecture and one day dreams of heading off on a world adventure on his motor-cycle.