There are so many finer points that go into running a business that must be mastered if the business is to survive and grow…; cash flow; staff training; customers; investors; machinery and so on and so on…
One aspect that is often forgotten and often is lacking in both a African and South African context is that of CRM or Customer Relationship Management. In today’s show we discuss this idea and why it is vital for business’s to master this skill if they want to compete and thrive, especially in todays, interconnected, social media driven marketplace:
- The role of social CRM and the role it plays in creating and growing positive customer relationships
- The importance of engaging social media audiences
- The relationship between SM and CRM
Kat Scholtz is the designated Knowledge Director at Red and Yellow, a Higher education institution dedicated to excellence in Advertising and Marketing industries.