The Trust Deficit in Data examined | #eBiz Insights | #JD Engelbrecht| #Everlytic| Podcast


JD Englebrecht, the MD of Everlytic joins us today for a fascinating discussion on the trust deficit in the world of Data, especially in regards to consumers and how they view data.

Essentially a combination of lack of trust fueled by a severe lack of Data Literacy amongst the population has led to the current fears over data… Enjoy the recording.

Starting as Prefix Technologies during 2004, in the garage of a Parktown home, with its main focus on publishers.
In 2010, Everlytic was born; the bulk email and SMS platform for marketers from all industries to communicate better with customers.

Since then, we’ve developed our software into the sophisticated multi-channel marketing and automation tool it is today, with over 60 staff members in offices in Johannesburg and Cape Town.

Behind the scenes: Everlytic is a level 3 BEE contributor and our software is 100% South African, built by our team of talented software engineers. Ranked the fastest growing tech company in South Africa and the third fastest in Africa by Deloitte. Everlytic was also nominated as a Top 10 finalist in PWC’s 2015 Vision to Reality Awards and voted one of the Most Promising African Technology Companies by CIO Review in 2020.

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