The state of ”Retail” 2015 | #eBizRetail | Craig Page-Lee

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BizRetail

On this edition of #eBizRetail, Nick Snow chats again to Craig Page-Lee from Posterscope about the state of Retail industry from both a global and South African perspective.future-of-retail1

As technology becomes more interconnected, the opportunities to both companies and consumers can seem limitless but also overwhelming, it is up to business to establish meaningful connections in the social media and real world to get customers to advertise brands via positive word of mouth.

Knowing who your target market is and what advertising/out-reach will engage with ”X” Demographic is key in today’s Knowledge and Data Driven society (not just the economy!).retail3

Additional insight is given into how consumers have begun to research products and companies before engaging in their services, this is especially true fro the Millennial Generation who take issues such as sustainability, labour practices and corporate image all VERY seriously along with word of mouth from their interconnected networks.

Listen below for more:

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BizRetail

BizRetail

Craig Page-Lee in conversation with eBizRadio
Podcast | Click HERE to listen

 

 

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Craig Page-Lee is the MD of Posterscope – SA’s leading Out Of Home specialists. He is passionate about retail and has a background in design and architecture and one day dreams of heading off on a world adventure on his motor-cycle.

 


 

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eBizRadio

eBizRadio

eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle

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