On this edition of #eBizRetail, Nick Snow chats again to Craig Page-Lee from Posterscope about the state of Retail industry from both a global and South African perspective.
As technology becomes more interconnected, the opportunities to both companies and consumers can seem limitless but also overwhelming, it is up to business to establish meaningful connections in the social media and real world to get customers to advertise brands via positive word of mouth.
Knowing who your target market is and what advertising/out-reach will engage with ”X” Demographic is key in today’s Knowledge and Data Driven society (not just the economy!).
Additional insight is given into how consumers have begun to research products and companies before engaging in their services, this is especially true fro the Millennial Generation who take issues such as sustainability, labour practices and corporate image all VERY seriously along with word of mouth from their interconnected networks.
Listen below for more:
Craig Page-Lee is the MD of Posterscope – SA’s leading Out Of Home specialists. He is passionate about retail and has a background in design and architecture and one day dreams of heading off on a world adventure on his motor-cycle.
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