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    Home»Featured»The Marketers Measurement Dilemma #LetsTalkDigital | #Digital | Audrey Naidoo | Neil Pursey | Measurebyte | #Podcast | #ebizradio
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    The Marketers Measurement Dilemma #LetsTalkDigital | #Digital | Audrey Naidoo | Neil Pursey | Measurebyte | #Podcast | #ebizradio

    eBizRadioBy eBizRadioJuly 26, 2021Updated:July 26, 2021No Comments1 Min Read
    #LetsTalkDigitalza with Audrey Naidoo & Neil Pursey
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    Marketing needs to show ROI to shift from being an expenditure line item to a revenue generator. The biggest challenge a CMO faces is measuring the efficacy of their marketing.

    Today we get to speak to Neil Pursey, Marketing Data Consultant at Measurebyte, with +15 years’ experience in analytics, data-driven marketing, and strategic leadership. Neil specialises in creating best-in-class analytics strategy, capabilities, teams, and measurement solutions. Measurement is a journey with small marginal wins.

    Start with measuring paid, owned and earned media. Listen now.

    #ebizradio #LetsTalkDigital #measurement #OnlineRadio #Podcast #ROI Audrey Naidoo Lets Talk Digital Measurebyte Neil Pursey
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