The Marketers Measurement Dilemma #LetsTalkDigital | #Digital | Audrey Naidoo | Neil Pursey | Measurebyte | #Podcast | #ebizradio

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#LetsTalkDigitalza with Audrey Naidoo & Neil Pursey

Marketing needs to show ROI to shift from being an expenditure line item to a revenue generator. The biggest challenge a CMO faces is measuring the efficacy of their marketing.

Today we get to speak to Neil Pursey, Marketing Data Consultant at Measurebyte, with +15 years’ experience in analytics, data-driven marketing, and strategic leadership. Neil specialises in creating best-in-class analytics strategy, capabilities, teams, and measurement solutions. Measurement is a journey with small marginal wins.

Start with measuring paid, owned and earned media. Listen now.

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    eBizRadio

    eBizRadio

    eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle

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