Dark Social as a marketing opportunity is one of the most exciting and potentially lucrative opportunities available to marketers today and can be defined as “social sharing that occurs in private digital communication tools such as email and instant messaging”. 
It represents three times the social sharing activity of Facebook alone, according to Post data generated by users who share Web content using the RadiumOne Post sharing widgets and short URL software.
Advertisers and publishers are now realizing the value it represents in understanding real-time consumer interest and intent. It’s a large and accurate data source that, once harnessed, can be used to convert valuable potential new customers for advertisers and new audiences for publishers.
Data and delivery should never be separated. It takes an integrated platform that combines the power of data collection, data management and real-time media delivery to make social insights actionable.
RadiumOne’s integrated platform manages data generated by a wide variety of sources including the Po.st Sharing Widgets and Po.st Link Shortener.
It uses a proprietary sharing algorithms, ShareGraph™, to amplify social data. Activation happens with the integrated platform when data informs targeting and bidding in real time to place media across all channels and devices.
Craig Page-Lee is the MD of Posterscope – SA’s leading Out Of Home specialists. He is passionate about retail and has a background in design and architecture and one day dreams of heading off on a world adventure on his motor-cycle.
- Why you need to be agile in 2021 |#LTC |#Coaching |Meenakshi Iyer | Northstar at Work |#Podcast |#ebizradio - January 20, 2021
- The art of virtual B2B selling in 2021 | #TalkDigitalZA |#AudreyNaidoo |#ShelleyWalters | The Sales Counsel |#Podcast | #ebizradio - January 20, 2021
- What is SELF EFFICACY? |#LTC |#kevinbritz |#Coaching | Liezl Mari Reid |#Podcast |#ebizradio - January 19, 2021
- The thinking behind the launch of print weekly DM168 |Mike Stopforth |#OneEyedManPodcast |Styli Charalambous | Daily Maverick |#ebizradio - January 18, 2021
- Love your problems |#LTL |#Leadership | Dawn Rowlands |#Dentsu |#KevinBritz |#ebizradio |#podcast - January 18, 2021
- WHY CORPORATES HAVE TO ADJUST NOW! |#LTC |#Kevinbritz | Mpume Ncube-Daka |#ebizradio |#Podcast - January 13, 2021
- WHAT OWNS YOU? |#LTC |#Coaching |#Kevinbritz | Angela Hardy |#Podcast |#ebizradio - January 12, 2021
- Rethinking organisational design and effectiveness through CEOship |#OneEyedMan |Rowan Belchers | Lockstep |#ebizradio |#Podcast |#Mikestopforth - January 11, 2021
- Behavior is Truth |#LTL |#Leadership |Mike Abel |#Kevinbritz | Naomi Basson |#ebizradio |#podcast - January 11, 2021
- Looking forward to 2021 | #eBizTrends| Dion Chang| Podcast - January 4, 2021
