The food culture we see today is relatively recent: Cooking channels, celebrity Chefs, exoctic dishes as well ”cheap” dishes can all be found in surplus whether on TV or the Internet….
This trend has gone hand in hand with the rise of smartphones and mass accesasibility of the internet. We examine both this trend and the symbiosis it has with ”new” technology.
Craig and Nick unpack this new trend focusing on three sections:
1) The consumer is overwhelmed with conflicting information in LARGE amounts.
2) Consumers are generating a lot of content themselves.
3) The Cell phone/ Smartphone is a constant accessory.
Craig Page-Lee is the MD of Posterscope – SA’s leading Out Of Home specialists. He is passionate about retail and has a background in design and architecture and one day dreams of heading off on a world adventure on his motor-cycle.
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