The importance of a Research based content Strategy |#eBizClassroom| Diane Charton


eBiz Classroom


Business’s sink or swim depending on how effective they are at selling their particular product or service…
In a previous podcast we discussed the internet and the entire digital environment that  has forever changed not just human society but the ways and means with which we communicate and operate as a whole; from inter-personal messaging right up to and including how advertises market to more savvy consumers in the 21st Century.

In this #Classroom session we examine how  ”Content” advertising has taken a leading role in the digital media landscape:

  • The role of content marketing
  • Creating organizational structures to support the creation of this ”Content”.
  • How to go about creating a content strategy.
  • Case Studies and Examples

Diane Charton 3mb

Diane Charton is the MD of Red and Yellow. She uses Magic and Logic to inspire young minds into shaping the Advertising and Marketing industries through innovation and hard work.


eBiz Classroom

eBiz Classroom

Diane Charton conversation with eBizRadio’s Nick Snow
Podcast | Click HERE to listen






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