The impending death of the third-party cookie is already raising widespread concerns. Industry leaders have speculated what it means for the future of advertising while technology companies must adapt to new products and solutions.
The advertising ecosystem relies on the consumer, the publisher and the marketer. Whilst all must adapt to the changing environment, the marketer is a key investor now faced with finding a solution to this challenge.
The four major challenges for marketers is going to be reach, personalisation, campaign optimisation and performance measurement.
Join Audrey Naidoo host of Let’s Talk Digital podcast series as she connects with Sam Tomlinson – Partner at PWC leading the Marketing and Media Assurance Teams in the UK and has been working with brands across the world including SA.