Digital Marketing is the advent of something fundamentally new and has a profound impact within organisations. How is it impacting yours?
Audrey Naidoo our LetsTalkDigital host connects with to Jan Gildemeister, Partner and Managing Director at BCG Johannesburg office. He leads the BCG’s digital hub for Southern Africa and has extensively worked with incumbent companies to define and implement digital disruption in their respective industries.
Together they discuss Digital Marketing is the advent of something fundamentally new and has a profound impact within organisations. Digital Marketing is a completely different beast as happens in millions of small events. In Digital marketing you can change things, test things, refine things to increase the effect of what you’re doing. You’re moving from a pure creative function to a more scientific, quantitative function. Companies need to acknowledge that Digital Marketing and traditional marketing need to sit side by side.
- Augmented Reality and financial services |#Marketing | #LTM | Kevin Britz | Craig Page-Lee | #Podcast | #ebizradio - May 6, 2021
- Data and Creative Effectiveness in Digital Marketing |#LetsTalkDigitalZA | Audrey Naidoo | Antonio Petra |#Digital | #ebizradio - May 6, 2021
- Selling requires 3 D’s and a R – do you have them? |#Sales | Shelley Walters | Sales Enabler | #Podcast | #ebizradio - May 5, 2021
- How do we tackle INCLUSION in the workplace? |#HR | #Insight | Kevin Britz | Samkelo Blom | #Podcast | #ebizradio - May 5, 2021
- The events space has now become a hybrid industry | Business Brunch with Bjorn | Liesl Smith | The Events Place | #Entrepreneur | #podcast |#ebizradio - May 4, 2021
- African Women Can Build a Better Future for All Africans with Oil and Natural Gas if Men Just Step Back | #Opinion | NJ Ayuk | African Energy Chamber #Insight | #ebizradio - May 4, 2021
- DiDi e-hailing takes on Uber and Bolt in SA |#Technology | Arthur Goldstuck | #podcast | #ebizradio - May 3, 2021
- Why women are successful leaders | #Leadership | #LunchtimeLeadership | Kevin Britz | Naomi Basson |Sonja Coetzer |#podcast |#ebizradio - May 3, 2021
- The Love Trust – An outstanding NPO | Stephen Brown|#PayItForward |#ebizradio - May 3, 2021
- My therapist is a ROBOT is yours? |#Trends | Dion Chang | Flux Trends | #podcast |#ebizradio - May 3, 2021