Biz Radio chatted to Professor Greg Marshall (Professor of Marketing and Strategy in the Crummer Graduate Schoolof Business at Rollins College, Florida, USA. He also serves as Professor of Marketing Strategy at Aston Business School, Birmingham, UK). He is recognised as a leading authority on sales management and has published a few best selling text books on the subject. He also serves as the director of Sales & Marketing on the board of the Global Marketing Network.
He chatted to us about his personal journey and the “war between sales and marketing,” which depicts the relationship as a sort of “salespeople are from Venus, marketers are from Mars” vibe.
Prof Greg Marshall in conversation with BizRadio’s Grant Jansen
Podcast | Click HERE to listen
Follow @gmnhome Follow @TheGlobalCMO
Professor Marshall was recently featured in the Global Marketing Networks magazine (please note you can subscribe to the publication – it’s free – just go to it HERE and subscribe.
If you wish to read his full article – click here
Also read: Getting your GAME on | #MarketingBiz with Andrew & Fiona Vesey
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