The Agency of the future | Insights from the DMA 2012 | #MarketingBiz with Luisa Mazinter | @Lumaz


In this week’s edition of Marketing Biz, Luisa Mazinter shares more insights from the DMA 2012; focusing specifically on the session: The agency of the future. The critical question being: Will the traditional agency model survive. Luisa mentions that a lot of the debate about the agency of the future is on the topic of whether agencies will be integrated and digitalized or become more specialized and more nimble…?

In today’s modern and globalised world, the liabilities of the traditional media houses are becoming more apparent: Building a brand in the 21st Century, where every dollar/pound/euro/rand is important to clients, rather than winning awards for campaigns.

Success for an agency in the future is finding the right link between a multitude of media sources and the right skill and creative set to execute the brands plans and goals through a creative and engaging platform for consumers. It’s no longer about the size of the agency or how many offices it has; it’s about understanding the clients goals and working with them to achieve them.

Luisa Mazinter in conversation with BizRadio’s Grant Jansen

Podcast | Click HERE to listen


Luisa Mazinter (@Lumaz) is the co-founder of CUBE (ON THE SQUARE) an integrated marketing solutions company specialising in Direct Response and Internet marketing. She is also the co-founder of – an online marketing and communications knowledge hub. It covers a wide range of business and marketing topics including basic principles, the latest industry news and trends, research and statistics, case studies, opinion pieces, and thought leadership articles.

Join Grant Jansen (@Kapetonian) every weekday morning from 10 to noon for the Daily Biz on Biz Radio. Stay in touch with Grant at @Biz_Radio on twitter, Biz_radio on Skype, studio BBM 279DF0DD and [email protected] to mail him.

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