SaSalutes, an initiative driven by Mediclinic and the Dentsu Aegis Network, is a platform created for the public to share their thank you’s with all South Africa’s healthcare teams on the frontline every night.
The SaSalutes videos uploaded by the public at SaSalutes.co.za are edited into thirty second spots that get broadcast every night on national TV for the whole country to see. E-TV have already provided two weeks of prime time spots with the thirty second clips cut to Freshlyground’ s hit single “I’d Like” which the group donated to the campaign at no cost. The clips feature South Africans from all across the country and show individuals, as well as families, expressing their gratitude while responsibly self-isolating at the same time. Transit TV, a division of Provantage Media Group, has also donated free airtime in support of this initiative. JCDecaux, the global outdoor advertising company has donated digital OOH sites giving added coverage to SaSalutes.
Says Koert Pretorius, Mediclinic Southern Africa CEO, “Our front-line healthcare teams are selflessly defending our country against this pandemic and we are proud to support an initiative that amplifies the country’s voices of support and gratitude towards these heroes beyond the streets and across the nation.”
Says Dawn Rowlands, CEO of Dentsu Aegis Network. “We’re thrilled to be able to shine a light on what’s happening on our streets across South Africa, and it’s been inspiring to see the thank you video’s pouring in from the public. We hope it will give our medical workers fuel to continue their incredible care-giving.”
If you’d like to submit a thank you video, it can be uploaded at SaSalutes.co.za
- Women are winning in the Wine World | #Entrepreneur | #Wines | #Winery | Lindi Tshabangu | Silindile Zuma | Nanola Wines | #Podcast - August 15, 2022
- How do we support those businesses with a turnover over R10 million? | #Insight | #Growth | #Business | Ingrid von Stein | Diane Boorman - August 15, 2022
- Are you ready for the drone economy? | #Technology | #Economy | #Insight | Dean Conde | iOCO Digital - August 12, 2022
- Same Old Story | #Music | Business Brunch | #Artist | Björn Salsone | Lia Elise | #Podcast - August 11, 2022
- Understanding your customer segmentation | #Marketing | #LunchtimeSeries | Kevin Britz | Craig Page-Lee | #Podcast - August 11, 2022
- How to stay CONNECTED whilst traveling | #Technology | Ingrid von Stein | Arthur Goldstuck | Gadget.co.za | #Podcast - August 11, 2022
- Weekly Motoring News | Diesel and Dust | #Motoring | Tumelo Maketekete | #Podcast - August 11, 2022
- The future of SA Live Music? |#BigFishStories | Eitan Stern | Simon Attwell | Legalese |#Podcast - August 10, 2022
- Can you actually measure CULTURE? | #Business | #Coaching | #HR | Kevin Britz | Jerome Parisse-Brassens | Walking the Talk | #Podcast - August 10, 2022
- Weekly Motoring News | #Motoring | Tumelo Maketekete | Diesel and Dust | #Podcast - August 10, 2022
