SaSalutes, an initiative driven by Mediclinic and the Dentsu Aegis Network, is a platform created for the public to share their thank you’s with all South Africa’s healthcare teams on the frontline every night.
The SaSalutes videos uploaded by the public at SaSalutes.co.za are edited into thirty second spots that get broadcast every night on national TV for the whole country to see. E-TV have already provided two weeks of prime time spots with the thirty second clips cut to Freshlyground’ s hit single “I’d Like” which the group donated to the campaign at no cost. The clips feature South Africans from all across the country and show individuals, as well as families, expressing their gratitude while responsibly self-isolating at the same time. Transit TV, a division of Provantage Media Group, has also donated free airtime in support of this initiative. JCDecaux, the global outdoor advertising company has donated digital OOH sites giving added coverage to SaSalutes.
Says Koert Pretorius, Mediclinic Southern Africa CEO, “Our front-line healthcare teams are selflessly defending our country against this pandemic and we are proud to support an initiative that amplifies the country’s voices of support and gratitude towards these heroes beyond the streets and across the nation.”
Says Dawn Rowlands, CEO of Dentsu Aegis Network. “We’re thrilled to be able to shine a light on what’s happening on our streets across South Africa, and it’s been inspiring to see the thank you video’s pouring in from the public. We hope it will give our medical workers fuel to continue their incredible care-giving.”
If you’d like to submit a thank you video, it can be uploaded at SaSalutes.co.za
- Education institutions band together to slash prices for #BlackFriday |#PayItForward | The Knowledge Trust - November 24, 2020
- What is motivational leadership? |#LTL |#Leadership |#KevinBritz | Naomi Basson | Dan Davis |#Penbev | #Cocacola - November 23, 2020
- Sexual harrasement is NOT ACCEPTABLE – Call it out! |#LTS |#kevinbritz |#laurenbritz | Lunch Time Stories | #Podcast |#ebizradio - November 20, 2020
- Doctors make the worst patients | Male breast cancer and business |#LTM |#kevinbrtiz |#bjornsalsone | Dr Carel Piet van Eeden|#Marketing |#Podcast - November 19, 2020
- Are you the next The MediaShop Johannesburg MD? |#eBizWires - November 18, 2020
- Work from home has fundamentally redefined the eight-hour workday | #eBizInsights | Richard Firth - November 18, 2020
- How to hone your selling skills! |#ShelleyWalters |#Sales |#Podcst |#ebizradio - November 18, 2020
- What habits have we picked up whilst working remotely? |#LTC |#kevinbritz |#coaching | Barry Davis |#Podcast |#ebizradio - November 18, 2020
- Ad-fatigue and banner-blindness! |#Letstalkdigital |#AudreyNaidoo |#Digital | Casey Saran | Danny Greeff |#Podcast |#ebizradio - November 17, 2020
- What is Kinesiology and how can your body benefit? |#LTC |#KevinBritz | Callie Knickelbein |#Podcast |#ebizradio - November 17, 2020
