BizRadio was fortunate to grab a few minutes with this incredible industry thought leader as he drove the highways of our cities between meetings.
Thomas is the Global President of Vizeum with a CV that reads like a movie script (one of fact and not fiction). He truly is a global innovator and re-inventor of the way brands are build.
Twenty years ago he joined Colgate, then went on to Media Com Agency in France, followed by Carat in 1995 and in 1997 he left France to head up the Scandinavian office of Carat. In 2000 he went back to France and created a spin off from Carat called Vizeum.
In 2011 he worked on the global re-branding of General Motors and at end of 2012 he was offered the lead on the Vizeum brand globally. An opportunity that he grabbed with both hands.
Thomas Le Thierry in conversation with BizRadio’s Grant Jansen
Podcast | Click HERE to listen
What does Vizeum do and how has the acquisition of Aegis Media recently by Dentsu affected the way in which you operate globally and locally?
Vizeum is a full service communications, media planning and buying agency from every aspect of media (on and offline & Out of Home) – we work in tandem with the other network brands of the Aegis Media group (recently acquired by Dentsu) – Isobar, IProspect and Posterscope).
When asked if there was any change in the way they did business since the acquisition – his answer was very simply – NO, all that changed was we now have a bigger and broader global pool of insights and truly in-depth market research. The innovation we pioneered as part of Aegis Media had great chemistry with Dentsu – they just work well together and now we operate off the same business operating model – the key focus for us as a business is to ensure that we offer our clients the best possible “converged” media experience that works with their business goals. Gone are the days of the various marketing/media segments working in silo’s – today it’s a converged world and our clients deserve the best the industry has to offer.
Africa is currently the global growth hotspot – where do you see Vizeum in this growth and where are the key opportunities for the brand and its existing and potential clients in this region?
Like everyone else we have a very keen eye and many interests and clients in Africa. We plan to expand and continue to grow our brand re-invention with clients across Africa and Asia.
If you had a magic wand to change one thing in your industry?
It’s simple, I would like staff, clients, agencies and brands to stop for a moment and take a very deep breath – then be more ambitious about re-inventing the way brands are built – be open to ideas, take time to innovate and use technology, giving the consumer a great experience and interaction with your brand and lastly be brave!