Street smarts & math men lead the pack / multi-touchpoint campaigns | #RetailBiz with Craig Page-Lee

Craig unpacks the thought process and execution of a “multiple touchpoint campaign” i.e. Axe / Red Bull and the question of budget creeps in; is it only the BIG BOYS that can afford these sort of campaigns or it is it more about the SMART BOYS.

Data delving sees the mad men of advertising now being led by the “math men” – it’s an ongoing conversation but has it actually been defined yet? Craig gives his opinion on the subject.

Craig Page-Lee in conversation with BizRadio’s Grant Jansen

Podcast | Click HERE to listen

A new addition to BizRadio’s weekly content offering – #RetailBiz with Craig Page-Lee – anything from in-store promotions to outdoor billboards, from customer journeys to brands evolving. Craig dives straight into the retail environment and looks at what is happening in-store and how technology, especially digital is influencing and changing the way in which we shop.

Craig Page-Lee is the MD of Posterscope – SA’s leading Out Of Home specialists. He is passionate about retail and has a background in design and architecture and one day dreams of heading off on a world adventure on his motor-cycle.

Follow @cpl_ignite Follow @posterscopeza

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