Brand activism is when a brand or business takes a stand on a social, environmental, economic, or political issue. It’s about supporting a cause that aligns with a company’s core values, communicating a commitment to creating a positive impact, and putting that commitment into action.
Brand activism is what you do and not what you say! Kevin Britz and Craig Page-Lee, hosts of SA’s leading marketing show on www.ebizradio.com unpack and delve into the world of brand activism, particularity from the Gen Z perspective.
