Spur CSI programme reaches more than 30 000 children | #eBizPayingItForward | Khakhi Diala

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The Spur Soccer Masidlale Programme, a tool for instilling essential life skills into young lives, has already reached more than 30 000 children within historically disadvantaged areas since its inception in 2005.

What started out as 12 one-day soccer clinics involving 10-12 year olds, has grown into a fully-fledged annual soccer league in the main metropolitan areas of Johannesburg, Cape Town, Durban and Port Elizabeth.spur 1

One of Spur’s corporate social investment aims is to use sport to uplift communities. The central venues are selected in historically disadvantaged areas where school sport participation is low. The Masidlale Programme fills this gap.

Each one of the cities had 200 players (100 girls and 100 boys) taking part who come from 10 local schools. The teams are given Spur-branded soccer kits which they can keep.

According to Khakhi Diala, Brand Activation Manager of the Spur Group, sport teaches us more than just physical skills; sport is a metaphor for life. That is why Spur has included a life skills programme to run alongside the soccer league.spur 2

Fifty mentors per league met with their groups every two weeks to explore essential skills needed to excel in life. The mentors teach self-esteem, positive behaviour changes and wise decision making. They equip the children beyond the sports field into home and school life. 20 girls and 20 boys are then chosen for further mentoring.

The main prize for the winning team is that they become mascots at PSL games.

To ensure the lessons go further into the schools, Spur has a Masidlale Coaching Programme for the school coaches. These are run by accredited coaching facilitators who train 30 coaches from four provinces.spur 3

Interactive Sport is involved with the mentoring programme which extends to the coaches and one teacher per school.

Masidlale means “let’s play” in Xhosa. So the programme’s aim is to change lives through play.

http://www.spur.co.za/.

 

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Khakhi Dlala in conversation with eBizRadio’s Nick von Stein

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eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle

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