Significance of brand rankings | #RetailBiz with Craig Page-Lee

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BizRadio chats to Craig Page-Lee and this week we unpack and delve into the significance of brand rankings by; Understanding the principles of brand ranking

• Understanding the principles of brand ranking
• The core differences between the two big international brand ranking reports – Interbrand Best Global Brands & MilwardBrown BrandZ –
• Africa’s Brand rankings and why the African continent does not measure up

Craig Page-Lee is the MD of Posterscope – SA’s leading Out Of Home specialists. He is passionate about retail and has a background in design and architecture and one day dreams of heading off on a world adventure on his motor-cycle.

Follow @cpl_ignite Follow @posterscopeza

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