Facebook Twitter Instagram
    Monday, January 30
    Facebook LinkedIn
    Login
    eBizRadio.com Online RadioeBizRadio.com Online Radio
    • Home
    • Listen Live!
    • Podcast
    • Categories
      • Biz Entrepreneur
      • Biz Insight
      • Biz Opinion
      • Biz Research
      • Biz Trends
      • Biz Wires
      • Marketing Biz
      • Motoring Biz
      • Productivity Biz
      • Retail Biz
      • Techno Biz
      • Travel Biz
      • Tales from my Stethoscope
    • Advertise/Contact
    Trending
    • Figuring out your USP? | #Entrepreneur | #Business | Bjorn Salsone | Christian Harbeck | #Podcast
    • Massive layoffs and how it affects business | #Marketing | #IT | Lunchtime Marketing | Kevin Britz | Craig Page-Lee | #Podcast
    • What is a future ready workforce? | #HR | #Business | #Business | Lunchtime Coach | Kevin Britz | Natalie Davies | PLP Group
    • How a small NPO School is providing Quality Education and making all the difference to the future of South Africa | #Education | #ECD | #NGO | The Love Trust | Nokuphila Schoo
    • Preparing learners with the skills they need to take jobs in the future? | #Technology | #Entrepreneur | #Education | Lindi Tshabangu | Richard Osei-Anim | Coralreef Innovation Hub | #Podcast
    • How is AI and possibly ChatGPT disrupting marketing? | #Marketing | #AI | #ChatGPT | Kevin Britz | Craig Page-Lee | Lunchtime Marketing | #Podcast
    • Motivation is a fundamental component in achieving success | #Business | #Coaching | Kevin Britz | Desiree Wegner | The Holistic People Collective | #Podcast
    • Teaching children emotional intelligence | #Entrepreneur | #Education | Word of Mouth | Lindi Tshabangu | Zamangwane Thabethe Mtshali | Zamangwane Foundation | #Podcast
    eBizRadio.com Online RadioeBizRadio.com Online Radio
    Home»Article»Selling to manufacturing companies | #eBizInsight
    Article

    Selling to manufacturing companies | #eBizInsight

    eBizRadioBy eBizRadioMay 6, 2019No Comments4 Mins Read
    Share
    Facebook Twitter LinkedIn Pinterest Email

    As manufacturers strive to succeed in an increasingly competitive environment and volatile economic conditions, they are investing in new tools and solutions to help them gain the competitive edge. However, differences in what impacts purchase decisions are not limited to just the business and consumer markets, and manufacturers have their own specific requirements that differ from company to company.

    “A marketer selling to manufacturers should recognise that, like business and consumer buyers, they seek different benefits, and must therefore be approached with a distinct marketing strategy,” explains Louise Robinson, MD of CG Consulting. “The primary function of most manufacturing buyers is to investigate and negotiate with suppliers with the aim of making sure what they are buying will fit the needs of their company. For them, considering a purchase is not only about evaluating the merits of the product, but it also includes an evaluation of the support a vendor will offer.”

    Purchasing by manufacturers typically requires marketers deal with many decision makers representing several functional areas. Besides being a time-consuming process, dealing with this means marketers must tailor their message to appeal to each person they are speaking to, Robinson adds.

    “This is where a tailored database can be an essential tool to success, as can a lead generation campaign. We have seen it happen through customers, who have used our extensive database of all the decision makers in manufacturing in South Africa, as well as our lead generation services, to better understand their own customers. Knowing who you are selling to, and what their needs are, can be the difference between success and failure.”

    Whether selling to one manufacturing decision maker or many, a business looking to target this industry will likely to spend a considerable amount of time on face-to-face selling efforts, Robinson says. However, while the majority of spending that occurs when marketing to manufacturers is directed to personal selling, making the sale requires more.

    For a start, she says, companies selling to manufacturers must ensure that they offer the right plan for the business they are selling to. “Just because they are open 24/7, doesn’t mean they have a need to reset a user’s password at 4am. It also might mean that that is exactly what they need. Understanding the business is the first step to starting the right conversations.”

    Manufacturers also want to deal with companies that have dealt with other manufacturers, and understand the industry, Robinson says. “If a manufacturing buyer is not satisfied with a supplier’s reputation, there is a good chance a sale will not happen. A supplier’s reputation is evaluated in many ways including the quality of products produced and service reliability. This is usually established by word of mouth as well as some research.”

    Ultimately, selling to manufacturing companies requires a targeted approach, and a good deal of information and insight, she concludes. “By properly planning and initiating your relationship, manufacturing clients can easily become your most rewarding.”

    About CG Consulting

    CG Consulting has a young technology direct marketing team that specialises in growing clients’ revenue pipelines through strategically focused lead generation campaigns. The company’s core focus is profiling, gathering market intelligence and looking for opportunities in the market place. CG Consulting is a database specialist with expertise in all aspects of the industry, and specialises in appointment setting across Africa.

    CG Consulting’s services are IT-focused, and include outbound telemarketing campaigns into the corporate market in South Africa and the entire African continent; outsourced B2B lead generation campaigns; telemarketing call downs (branding and awareness drives); qualified appointment setting campaigns with corporate clients within Southern Africa and the African continent including Nigeria, Kenya, Ghana, Angola and Egypt; database management and data mining; market research and profiling of corporate clients in South Africa and across Africa, as well as many others.

    www.cgconsulting.co.za

    Media Contacts:

    CG Consulting

    Louise Robinson

    Sales Director

    +27 21 424 7003

    [email protected]

    Post Views: 1,479
    Share. Facebook Twitter Pinterest LinkedIn WhatsApp Reddit Tumblr Email
    eBizRadio
    • Website

    eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle

    Related Posts

    What is a future ready workforce? | #HR | #Business | #Business | Lunchtime Coach | Kevin Britz | Natalie Davies | PLP Group

    January 25, 2023

    How a small NPO School is providing Quality Education and making all the difference to the future of South Africa | #Education | #ECD | #NGO | The Love Trust | Nokuphila Schoo

    January 25, 2023

    Its time to re-evaluate your values | #Insight | #Business | Lunchtime Coaching | Kevin Britz | Kiona van Griensven

    January 16, 2023

    Leave A Reply Cancel Reply

    You must be logged in to post a comment.

    STREAMING 24/7

    The Stream is up 24/7 with a few exceptions for maintenance. We focus on business news and inisghts for the African Marketplace

    If you miss anything on the live STREAM, don’t worry as all our interviews are all available for download as PODCASTS and you can SHARE them with your network – it’s FREE!

    Contact us: 063 002 5148

    Our Most Recent Podcasts
    eBizRadio.com Online Radio
    eBizRadio.com Online Radio
    Figuring out your USP? | #Entrepreneur | #Business | Bjorn Salsone | Christian Harbeck | #Podcast
    00:00 / 1929
    RSS Feed
    Share
    Link
    Embed
    • Figuring out your USP? | #Entrepreneur | #Business | Bjorn Salsone | Christian Harbeck | #Podcast

      Figuring out your USP? | #Entrepreneur | #Business | Bjorn Salsone | Christian Harbeck | #Podcast

      Jan 30, 2023 • 1929

      A Unique Selling Proposition (USP) is a crucial aspect of any business that sets it apart from its competitors. It is the factor that makes a business memorable, trustworthy and desirable to its target market. Once a business owner has discovered their USP, they can offer their clients real and…

    • Massive layoffs and how it affects business | #Marketing | #IT | Lunchtime Marketing | Kevin Britz | Craig Page-Lee | #Podcast

      Massive layoffs and how it affects business | #Marketing | #IT | Lunchtime Marketing | Kevin Britz | Craig Page-Lee | #Podcast

      Jan 29, 2023 • 40.44

      The world is witnessing massive job losses in 2023, with tech-based companies being particularly impacted. Many organizations are announcing their intentions to lay off more staff, with the common reasons cited as the pandemic boom, over hiring during the pandemic, fear of recession, and inflation. Cost-cutting, subpar performance, and financial…

    • What is a future ready workforce? | #HR | #Business | #Business | Lunchtime Coach | Kevin Britz | Natalie Davies | PLP Group

      What is a future ready workforce? | #HR | #Business | #Business | Lunchtime Coach | Kevin Britz | Natalie Davies | PLP Group

      Jan 25, 2023 • 33.40

      Handle your recruitment with care. Its hard to have those tough conversations with your team, but its how and where do you it that will make the difference. Welcome to the era of human leadership. According to a survey done by Gartner, 90% of HR execs believe that to be…

    • Preparing learners with the skills they need to take jobs in the future? | #Technology | #Entrepreneur | #Education | Lindi Tshabangu | Richard Osei-Anim | Coralreef Innovation Hub | #Podcast

      Preparing learners with the skills they need to take jobs in the future? | #Technology | #Entrepreneur | #Education | Lindi Tshabangu | Richard Osei-Anim | Coralreef Innovation Hub | #Podcast

      Jan 24, 2023 • 22.04

      While Automation is phasing out traditional job roles innovation is redefining these jobs and creating new ones. The burden of responsibility is thus placed on Education to prepare learners with the skills they need to take up these jobs of the future. Lindi Tshabangu, host of the entrepreneur show –…

    • How is AI and possibly ChatGPT disrupting marketing? | #Marketing | #AI | #ChatGPT | Kevin Britz | Craig Page-Lee |  Lunchtime Marketing | #Podcast

      How is AI and possibly ChatGPT disrupting marketing? | #Marketing | #AI | #ChatGPT | Kevin Britz | Craig Page-Lee | Lunchtime Marketing | #Podcast

      Jan 20, 2023 • 37.54

      Is AI and possibly even ChatGPT the big disruptive movement in the marketing space? Kevin Britz and Craig Page-Lee, host the weekly Lunchtime Marketing show on www.ebizradio.com and for the first show of 2023, they delve into the big trends for 2023, particularly looking at AI.   Post Views: 1,479

    • Motivation is a fundamental component in achieving success | #Business | #Coaching | Kevin Britz | Desiree Wegner | The Holistic People Collective | #Podcast

      Motivation is a fundamental component in achieving success | #Business | #Coaching | Kevin Britz | Desiree Wegner | The Holistic People Collective | #Podcast

      Jan 19, 2023 • 35.34

      Periodically, we encounter difficulty in finding inspiration for our pursuits. Though there may be brief periods of motivation, it can eventually dissipate, causing us to fall behind in our goals. What many fail to realize is that motivation is a fundamental component in achieving success. Without it, there is no…

    • Teaching children emotional intelligence | #Entrepreneur | #Education | Word of Mouth | Lindi Tshabangu | Zamangwane Thabethe Mtshali |  Zamangwane Foundation | #Podcast

      Teaching children emotional intelligence | #Entrepreneur | #Education | Word of Mouth | Lindi Tshabangu | Zamangwane Thabethe Mtshali | Zamangwane Foundation | #Podcast

      Jan 17, 2023 • 24.20

      Social entrepreneur, author, teacher, mother and the epitome of Ubuntu.  How we can collectively assist our children to grow, develop, communicate and develop into emotionally intelligent, confident and secure your adults. Lindi Tshabangu connect with Zamangwane Thabethe Mtshali, founder of  Zamangwane Foundation to find out more about this entrepreneur, her…

    • Its time to re-evaluate your values | #Insight | #Business | Lunchtime Coaching | Kevin Britz | Kiona van Griensven

      Its time to re-evaluate your values | #Insight | #Business | Lunchtime Coaching | Kevin Britz | Kiona van Griensven

      Jan 16, 2023 • 32.39

      Are you tired of saying, I’m overwhelmed, I’m exhausted, how am I going to cope with and in business this year? You are so not alone, but we need to adjust and change  how we do things, what is important to us and how do we re-evaluate our entire business…

    • Stop it now! |#BrandActivism | #Marketing | #Branding | Kevin Britz | Craig Page-Lee | Lunchtime Marketing | #Podcast

      Stop it now! |#BrandActivism | #Marketing | #Branding | Kevin Britz | Craig Page-Lee | Lunchtime Marketing | #Podcast

      Dec 15, 2022 • 41.40

      Brand activism is when a brand or business takes a stand on a social, environmental, economic, or political issue. It’s about supporting a cause that aligns with a company’s core values, communicating a commitment to creating a positive impact, and putting that commitment into action. Brand activism is what you…

    • Calling Us Home - The Musical - Meet the cast | #Entertainment | #Music | #Theatre | Bjorn Salsone | Devonecia Swartz | Michael Castillo | #Podcast

      Calling Us Home - The Musical - Meet the cast | #Entertainment | #Music | #Theatre | Bjorn Salsone | Devonecia Swartz | Michael Castillo | #Podcast

      Dec 15, 2022 • 15.57

      After a thrilling audition process and nationwide search in South Africa as well as New York, Shy Music are delighted to announce that the leading roles in Calling Us Home – The Musical have been confirmed for the premiere season in Cape Town in February 2023, before the grand-scale musical…

    • Go out and do what is right for you | #Entrepreneur | #Business | #Purpose | Bjorn Salsone | Nomalanga Sitole |The Voice Within #Podcast

      Go out and do what is right for you | #Entrepreneur | #Business | #Purpose | Bjorn Salsone | Nomalanga Sitole |The Voice Within #Podcast

      Dec 13, 2022 • 10.37

      There is only one YOU, so just be yourself! We keep hearing this, so why are you still trying to be someone or something else. Bjorn Salsone chats to serial, award winning entrepreneur Nomalanga Sitole. Nomalanga Sitole is a multi-award-winning South African entrepreneur who is always looking for the next…

    • The

      The "F" word entrepreneurs hate - Finances | #Entrepreneur | #Finance | Business Brunch | Bjorn Salsone | Christian Harbeck | ActionCoach | #Podcast

      Dec 9, 2022 • 18.03

      I am yet to meet an entrepreneur or business owner that says I love doing my finances. Unless of course you are a business accountant, that is.  Knowing your financial situation and financial goals is so key to your business success. Lets see how we can help you with this.…

    Most Recent Podcasts
    eBizRadio.com Online Radio
    eBizRadio.com Online Radio
    Figuring out your USP? | #Entrepreneur | #Business | Bjorn Salsone | Christian Harbeck | #Podcast
    00:00 / 1929
    RSS Feed
    Share
    Link
    Embed
    • Figuring out your USP? | #Entrepreneur | #Business | Bjorn Salsone | Christian Harbeck | #Podcast

      Figuring out your USP? | #Entrepreneur | #Business | Bjorn Salsone | Christian Harbeck | #Podcast

      Jan 30, 2023 • 1929

      A Unique Selling Proposition (USP) is a crucial aspect of any business that sets it apart from its competitors. It is the factor that makes a business memorable, trustworthy and desirable to its target market. Once a business owner has discovered their USP, they can offer their clients real and…

    • Massive layoffs and how it affects business | #Marketing | #IT | Lunchtime Marketing | Kevin Britz | Craig Page-Lee | #Podcast

      Massive layoffs and how it affects business | #Marketing | #IT | Lunchtime Marketing | Kevin Britz | Craig Page-Lee | #Podcast

      Jan 29, 2023 • 40.44

      The world is witnessing massive job losses in 2023, with tech-based companies being particularly impacted. Many organizations are announcing their intentions to lay off more staff, with the common reasons cited as the pandemic boom, over hiring during the pandemic, fear of recession, and inflation. Cost-cutting, subpar performance, and financial…

    • What is a future ready workforce? | #HR | #Business | #Business | Lunchtime Coach | Kevin Britz | Natalie Davies | PLP Group

      What is a future ready workforce? | #HR | #Business | #Business | Lunchtime Coach | Kevin Britz | Natalie Davies | PLP Group

      Jan 25, 2023 • 33.40

      Handle your recruitment with care. Its hard to have those tough conversations with your team, but its how and where do you it that will make the difference. Welcome to the era of human leadership. According to a survey done by Gartner, 90% of HR execs believe that to be…

    • Preparing learners with the skills they need to take jobs in the future? | #Technology | #Entrepreneur | #Education | Lindi Tshabangu | Richard Osei-Anim | Coralreef Innovation Hub | #Podcast

      Preparing learners with the skills they need to take jobs in the future? | #Technology | #Entrepreneur | #Education | Lindi Tshabangu | Richard Osei-Anim | Coralreef Innovation Hub | #Podcast

      Jan 24, 2023 • 22.04

      While Automation is phasing out traditional job roles innovation is redefining these jobs and creating new ones. The burden of responsibility is thus placed on Education to prepare learners with the skills they need to take up these jobs of the future. Lindi Tshabangu, host of the entrepreneur show –…

    • How is AI and possibly ChatGPT disrupting marketing? | #Marketing | #AI | #ChatGPT | Kevin Britz | Craig Page-Lee |  Lunchtime Marketing | #Podcast

      How is AI and possibly ChatGPT disrupting marketing? | #Marketing | #AI | #ChatGPT | Kevin Britz | Craig Page-Lee | Lunchtime Marketing | #Podcast

      Jan 20, 2023 • 37.54

      Is AI and possibly even ChatGPT the big disruptive movement in the marketing space? Kevin Britz and Craig Page-Lee, host the weekly Lunchtime Marketing show on www.ebizradio.com and for the first show of 2023, they delve into the big trends for 2023, particularly looking at AI.   Post Views: 1,479

    • Motivation is a fundamental component in achieving success | #Business | #Coaching | Kevin Britz | Desiree Wegner | The Holistic People Collective | #Podcast

      Motivation is a fundamental component in achieving success | #Business | #Coaching | Kevin Britz | Desiree Wegner | The Holistic People Collective | #Podcast

      Jan 19, 2023 • 35.34

      Periodically, we encounter difficulty in finding inspiration for our pursuits. Though there may be brief periods of motivation, it can eventually dissipate, causing us to fall behind in our goals. What many fail to realize is that motivation is a fundamental component in achieving success. Without it, there is no…

    • Teaching children emotional intelligence | #Entrepreneur | #Education | Word of Mouth | Lindi Tshabangu | Zamangwane Thabethe Mtshali |  Zamangwane Foundation | #Podcast

      Teaching children emotional intelligence | #Entrepreneur | #Education | Word of Mouth | Lindi Tshabangu | Zamangwane Thabethe Mtshali | Zamangwane Foundation | #Podcast

      Jan 17, 2023 • 24.20

      Social entrepreneur, author, teacher, mother and the epitome of Ubuntu.  How we can collectively assist our children to grow, develop, communicate and develop into emotionally intelligent, confident and secure your adults. Lindi Tshabangu connect with Zamangwane Thabethe Mtshali, founder of  Zamangwane Foundation to find out more about this entrepreneur, her…

    • Its time to re-evaluate your values | #Insight | #Business | Lunchtime Coaching | Kevin Britz | Kiona van Griensven

      Its time to re-evaluate your values | #Insight | #Business | Lunchtime Coaching | Kevin Britz | Kiona van Griensven

      Jan 16, 2023 • 32.39

      Are you tired of saying, I’m overwhelmed, I’m exhausted, how am I going to cope with and in business this year? You are so not alone, but we need to adjust and change  how we do things, what is important to us and how do we re-evaluate our entire business…

    • Stop it now! |#BrandActivism | #Marketing | #Branding | Kevin Britz | Craig Page-Lee | Lunchtime Marketing | #Podcast

      Stop it now! |#BrandActivism | #Marketing | #Branding | Kevin Britz | Craig Page-Lee | Lunchtime Marketing | #Podcast

      Dec 15, 2022 • 41.40

      Brand activism is when a brand or business takes a stand on a social, environmental, economic, or political issue. It’s about supporting a cause that aligns with a company’s core values, communicating a commitment to creating a positive impact, and putting that commitment into action. Brand activism is what you…

    • Calling Us Home - The Musical - Meet the cast | #Entertainment | #Music | #Theatre | Bjorn Salsone | Devonecia Swartz | Michael Castillo | #Podcast

      Calling Us Home - The Musical - Meet the cast | #Entertainment | #Music | #Theatre | Bjorn Salsone | Devonecia Swartz | Michael Castillo | #Podcast

      Dec 15, 2022 • 15.57

      After a thrilling audition process and nationwide search in South Africa as well as New York, Shy Music are delighted to announce that the leading roles in Calling Us Home – The Musical have been confirmed for the premiere season in Cape Town in February 2023, before the grand-scale musical…

    Facebook Twitter Instagram Pinterest
    © 2023 ThemeSphere. Designed by ThemeSphere.

    Type above and press Enter to search. Press Esc to cancel.

    Sign In or Register

    Welcome Back!

    Login below or Register Now.

    Please enter the correct answer: *


    Lost password?

    Register Now!

    Already registered? Login.

    Please enter the correct answer: *


    A password will be e-mailed to you.