Say What Biz? | More top honors for SA at Cannes Lions


Dr. Sarah Britten has been our ticket to this year’s prestigious Cannes Lions International Festival of Creativity over the last two weeks.  Aside from more top honors for top South African brands, it seems as though the recipe for success at this years festival were the campaign ideas that were simplistic in nature.  In light of the recent saga involving Multichoice and the allegedly controversial Nando’s advertising campaigns, the burning question was, “How much freedom of expression do brands really possess and, what is the yardstick by which the abuse thereof is measured?”

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