2016 is set to be a tough year for the African economy due to the economic problems in China as well as the continued trend of low commodity and resource prices on global stock markets…
Yet despite this, the drive towards using technology in the retail market-space is strong as ever if not increasing, data and engagement is just too valuable for business to miss out on!
For this Podcast, Craig and Nick von Stein discuss the trends of the year to come as well as the increasing need for personalization of advertising as consumers need to feel valued and generic messages fail to do this.
Craig Page-Lee is the MD of Posterscope – SA’s leading Out Of Home specialists. He is passionate about retail and has a background in design and architecture and one day dreams of heading off on a world adventure on his motor-cycle.
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