Hot News
Reputation Matters! A full communication perspective | #eBizInsights | Regine le Roux

Reputation Matters! A full communication perspective | #eBizInsights | Regine le Roux

08 March, 2018
ArticleBiz InsightFeaturedPodcast
841

Over the past few weeks we have seen global and local brands reputation taking a beating.  How have they managed this and can they regain their former “leading” reputation status in the market place? Regine le Roux, the founder and Managing Director of Reputation Matters shares insights into the industry that she operates in, that of the world of Communication and Reputation Management.

reputation matters

Nick von Stein and Regine le Roux examine how the industry of Communications is split into PR, Crisis Management, Reputation building/managing as well as other sub categories, we examine specific examples both locally and internationally that have been in the news recently and how they have (or haven’t) applied the concepts of communication when engaging with both the public and the business/investor community.

BizInsight-on-BizRadio-600x250

Regine le Roux in conversation with eBizRadio’s Nick von Stein
Podcast | Click HERE to listen

TO SAVE THIS PODCAST, Ctrl+S to save the Podcasts once it opens 🙂

Key take outs from this discussion are:

    The more the boundaries between the organisation and its environment are reduced, the more organisations are able to build mutually beneficial relationships with their various stakeholders.

  • It is  important for the organisation to monitor and understand what is happening within their environment so that they can be proactive in response to changes affecting their stakeholders or themselves as an organisation.
  • It is imperative for the organisation to know who their various stakeholders are and to understand that they comprise of many different audiences, such as investors, employees, clients, suppliers, government, local communities, the media etc.
  • All these factors contribute to the perception that is formed by the various stakeholders, leading to the organisation’s reputation.
  • It is important for the organisation to understand the values, requirements and specific needs of their stakeholders in order to live up to their expectations and to build on the organisation’s reputation. Ultimately, a good reputation contributes to a better bottom line, and will give an organisation the benefit of the doubt during troubled times.
  • Corporate reputation has many facets and must be strategically managed and tailored to individual stakeholder audiences.

If you would like to chat to Regine le Roux directly: [email protected] /  www.reputationmatters.co.za

reputation matters

About eBizRadio

eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle
Author: eBizRadio
Tags

«

»

Similar posts

Login

Please enter the correct answer: *