Proven ROI models to help strengthen the business case for social media | #BizInsight with Melody Maker



The rise of clear models and tools for measuring return on investment for social media will help to mature the channel and grow its value to brands in South Africa. That’s according to Acceleration Media, who says that new tools that allow marketers to more accurately link social media activity to its impact on the bottom line, will experience rapid adoption in the months to come. Melody Maker, Digital Strategist, Acceleration Media unpacks this further.

Melody Maker in conversation with BizRadio’s Grant Jansen
Podcast | Click HERE to listen

Also listen to ‘Don’t attack traditional media, rather explain digital media!’

Join Grant Jansen every weekday morning from 10 to noon for the Daily Biz on Biz Radio.


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