Most entrepreneurs are a bit unsure how to answer marketing questions like ‘do you have an above the line marketing budget’ or ‘do you have an inbound marketing strategy’. They don’t know what the various marketing words and terms mean.
Today Nick Snow and Darlene highlight the key marketing terms that entrepreneurs need to grasp when promoting their new or existing business:
Marketing terminology, like lingo in every specialised field, can be confusing to people who are not in that industry.
So let’s de-mystify some of this marketing stuff,
Let’s get our heads around what these terms mean and more importantly what they mean for us as small business owners!
- What is (what’s the difference between) Above The Line and Below the Line Marketing?
- What is (what’s the difference between) difference between Offline and Online Marketing?
- What is (what’s the difference between) difference between Outbound and Inbound Marketing?
- What is (what’s the difference between) Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)?
- What is this all mean for small business owners?
SMEasy can be contacted here
- Coronavirus will speed up 4IR| #eBizTechnology | Arthur Goldstuck | Podcast - April 3, 2020
- Do you have the grit to go on your own? |#Entrepreneur |#Naomi Butow | Podcast - April 3, 2020
- How do the “Differently-abled” cope with Lock-down? |#Health |#Veronica Pronk | Podcast - April 3, 2020
- We are all running a marathon right now|#Lifestyle |#AJ Venter |#Mike Sewell - April 1, 2020
- The world of digital media is set to change | #eBizInsights | Jarred Mailer-Lyons - March 30, 2020
- It’s collaboration time for Online Radio |#Insights |#Ingrid von Stein - March 30, 2020
- At a time of Lockdown, Online Media offers new opportunities | #eBizInsights| Ursula McDonald | Podcast - March 26, 2020
- A forced stop! Now what? | #eBizInsights | Howard Feldman - March 26, 2020
- What you need to know before buying a second hand car #Insight |#Kriben Reddy |#TransUnion | Podcast - March 24, 2020
- A guide to working from home | # eBizInsights | #eBizHealth | Devan Moonsamy - March 23, 2020