Podcast 4: Marketing Terminology and Misconceptions | #eBizInsight | Darlene Menzies



Most entrepreneurs are a bit unsure how to answer marketing questions like ‘do you have an above the line marketing budget’ or ‘do you have an inbound marketing strategy’. They don’t know what the various marketing words and terms mean.

Today Nick Snow and Darlene highlight the key marketing terms that entrepreneurs need to grasp when promoting their new or existing business:

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Marketing terminology, like lingo in every specialised field, can be confusing to people who are not in that industry.

So let’s de-mystify some of this marketing stuff,
Let’s get our heads around what these terms mean and more importantly what they mean for us as small business owners!

  •  What is (what’s the difference between) Above The Line and Below the Line Marketing?
  • What is (what’s the difference between) difference between Offline and Online Marketing?
  • What is (what’s the difference between) difference between Outbound and Inbound Marketing?
  • What is (what’s the difference between) Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)?
  • What is this all mean for small business owners?

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Darlene Menzies in conversation with eBizRadio’s Nick Snow
Podcast | Click HERE to listen



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