Podcast 4: Marketing Terminology and Misconceptions | #eBizInsight | Darlene Menzies

BizInsight-on-BizRadio-600x250.jpg

insight

Most entrepreneurs are a bit unsure how to answer marketing questions like ‘do you have an above the line marketing budget’ or ‘do you have an inbound marketing strategy’. They don’t know what the various marketing words and terms mean.

Today Nick Snow and Darlene highlight the key marketing terms that entrepreneurs need to grasp when promoting their new or existing business:

SMEasy white on blue no strap

Marketing terminology, like lingo in every specialised field, can be confusing to people who are not in that industry.

So let’s de-mystify some of this marketing stuff,
Let’s get our heads around what these terms mean and more importantly what they mean for us as small business owners!

  •  What is (what’s the difference between) Above The Line and Below the Line Marketing?
  • What is (what’s the difference between) difference between Offline and Online Marketing?
  • What is (what’s the difference between) difference between Outbound and Inbound Marketing?
  • What is (what’s the difference between) Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)?
  • What is this all mean for small business owners?

Darlene Menzies 01

SMEasy can be contacted here

BizTechno-on-BizRadio-600x250
Darlene Menzies in conversation with eBizRadio’s Nick Snow
Podcast | Click HERE to listen

 

 

About eBizRadio

eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle
Don't be shellfish...Share on Reddit
Reddit
0Tweet about this on Twitter
Twitter
Share on Facebook
Facebook
0Email this to someone
email
Share on LinkedIn
Linkedin
eBizRadio

eBizRadio

eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle

scroll to top

Login

Please enter the correct answer: *


Register | Lost your password?