Awareness. Interest. Desire. Action.
Know Your Shopper. Grow Your Revenue.
The path to purchase isn’t always a direct route.
Shoppers face countless options along their journey, and each one forces them to make a decision before they can move forward.
Wouldn’t it be great to always have clear direction? Path2Purchase is Dentsu Aegis Networkds way of sharing insights into how consumers think and act in a marketplace that is filled with multiple elements they encounter along the way.
Path2Purchase is an industry platform for marketers by marketers – sharing insights, trends and global influence, contextualised from an African perspective.
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