Multichannel retailing or Omnichannel retailing is the use of a variety of channels in a customer’s shopping experience including research before a purchase.
Such channels include retail stores, online stores, mobile stores, mobile app stores, telephone sales and any other method of transacting with a customer. Transacting includes browsing, buying, returning as well as pre-sale and after-sale service.
Systems and processes within retail simply facilitate the customer journey to transact and be served.
This is no longer a linear process, but is now due to multiple channels a very complicated path to purchase.
This is no longer a linear process, but is now due to multiple channels a very complicated path to purchase.
Omnichannel retailing is the use of all physical channels (offline) and digital channels (online) which offers a seamless, innovative and unified customer experience.
Omni comes from the Latin “omnis” which means “every/all” .
Omni comes from the Latin “omnis” which means “every/all” .
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Craig Page-Lee of Posterscope
Craig Page-Lee in conversation with eBizRadio’s Nick SNow
Craig Page-Lee is the MD of Posterscope – SA’s leading Out Of Home specialists. He is passionate about retail and has a background in design and architecture and one day dreams of heading off on a world adventure on his motor-cycle.
