Omnichannel retailing; the future is here | #eBizRetail | Craig Page Lee

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BizRetail

Multichannel retailing or Omnichannel retailing is the use of a variety of channels in a customer’s shopping experience including research before a purchase. 

pyramid-omnichannel-retailing (2)Such channels include retail stores, online stores, mobile stores, mobile app stores, telephone sales and any other method of transacting with a customer. Transacting includes browsing, buying, returning as well as pre-sale and after-sale service.omni

Systems and processes within retail simply facilitate the customer journey to transact and be served.
This is no longer a linear process, but is now due to multiple channels a very complicated path to purchase.infographics background E-commerce
Omnichannel retailing is the use of all physical channels (offline) and digital channels (online) which offers a seamless, innovative and unified customer experience.Craig Page Lee
Omni comes from the Latin “omnis” which means “every/all” .
BizRetail

BizRetail

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Craig Page-Lee of Posterscope

Craig Page-Lee in conversation with eBizRadio’s Nick SNow

 

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Craig Page-Lee is the MD of Posterscope – SA’s leading Out Of Home specialists. He is passionate about retail and has a background in design and architecture and one day dreams of heading off on a world adventure on his motor-cycle.

 


 

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eBizRadio

eBizRadio

eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle

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