Propert24 80’s ads takes you on a journey to yester-year – a place that makes us smile, makes us remember the good old days of the 80’s – Sarah chats about the use of nostalgia in advertising and why it works so effectively.
Sarah Britten in conversation with BizRadio’s Grant Jansen
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@dazmsmith @biz_radio I liked the outdoor. To me the TV isn’t rooted in a real insult about the brand.
— Sarah Britten (@Anatinus) March 12, 2013
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1 Comment
Great discussion. I love the use of nostalgia in advertising. Good point about the potential pitfalls of using nostalgia (amplified by Apartheid and generation gaps). Tricky to know which cultural and brand references might be effective (or exclusive/offensive).