Integration is no longer an option but the way agencies have to operate. This is the theme for the next Thought Leadership Digibate to be held in Cape Town on 3 August 2012 brought to you by Aegis Media in conjunction with BizCommunity.
The Digibate, which aims at creating conversation, sharing insights and challenging the status quo, will address the following elements that are very pertinent to the media marketing sector.
- The agency of 2013 – what does that mean?
- Traditional terminologies versus the new wave of terminologies?
- What is an integrated agency?
- How do we shift from traditional to integrated?
- Do current agencies have to shift as clients are forcing them to shift, or is it the other way around?
- How does the current traditional advertising agency manage this?
- What is the state of competition between the agencies – do traditional BIG agencies have to compete with smaller more flexible agencies?
The panel will be made up of industry experts who know firsthand the ins and outs of the integrated marketing approach. The discussion will moderated by Dawn Rowlands, CEO Sub Saharan Africa, Aegis Media
Hot Topic on our next Thought Leader Digibate… Convergence. Tune into BizRadio on the 3rd of August.
— Dawn Rowlands (@dawnrow) July 20, 2012
Nic van den Bergh – Trading Director, Aegis Media SSA
From our blog 6th Thought Leadership Digibate | 29 June 2012: SHOULD SOCIAL MEDIA BE A PILLAR OF YOUR MARKETING … bit.ly/NDFOfv — Aegis Media SA (@AegisMediaSA) July 9, 2012
Jono Swanepoel – Executive Creative & Strategic Director, LeftField
I liked an @YouTube video youtu.be/0bXjgx4J0C4?a Spotlight on Africa – Mobile Statistics & Facts 2012 — Beyond Advertising (@leftfieldtweet) July 23, 2012
Craig Page-Lee – Managing Director, Posterscope
Common misconception about #OOH is that it is just billboards. It’s not! #OOH encompasses any media a person sees outside of their home… — Posterscope ZA (@PosterscopeZA) July 11, 2012
Awie Erasmus – Account Director, Ogilvy
The Future of Digital Identities – Interesting article by @dekkard42 from @OgilvyAus nextness.com.au/insights/the-f… — Ogilvy Cape Town (@OgilvyCT) July 25, 2012
Dave Bester, CEO, Bester Burke
The delivery from @BeanThereCoffee will make a lot of people very happy.yfrog.com/nx4qnxoj — Bester Burke (@BesterBurke) June 25, 2012
The Digibate will be streamed live on www.ebizradio.com from 09h30 to 11h00, with podcasts available soon there after.
Podcast of chat with Riana Geldenhuys (@theinktrail) on Green Conferencing and Greenwashing for #TravelBiz…. fb.me/1Aa4NTfSZ — BizRadio (@Biz_Radio) July 25, 2012
About Aegis Media
Aegis Media is constantly pioneering the worlds of media communications and market research. It is the only global marketing services group focused on the two most strategically significant disciplines in marketing today and it consistently grows faster than its markets. Aegis Media brings together some of the world’s leading brands in marketing services with a shared vision to create the communications group of the future.
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