MiWay delivers gold to iProspect SA | #CreativeBiz

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“Revenue up, costs down”. Oh! And, “build the most user friendly, online short term insurance website that manages the legal requirements and the user journey through selling policies online”, this was the brief from MiWay to iPropsect, not an easy challenge, but one that has yielded incredible results. iProspect SA not only took up the challenge but  recently won GOLD at the 2013  iProspect Global Awards in the Pioneering Solutions that Drive Industry Leading Results category.

The challenge:

Build the most user friendly, online short term insurance website that manages the legal requirements and the user journey through selling policies online.     

The solution:

18 months of planning, strategising, researching, UX development, programming, API development, integration with multiple systems, re-engineering, Transunion, CMS development, innovation, meetings and workshops.

To achieve this for the MiWay project, we had to launch a site that was much better than the old one. And we had to develop a platform that allows for continuous optimization.

This meant a custom built CMS integrated with MiWay’s back office systems. It meant Advanced Google Analytics implementation, user surveys, heat maps, A-B testing and user journey video recordings to be analyzed and interpreted.

The results:

During the first months after launch we achieved:

  • 29% reduced bounce rate
  • 33% increase in online insurance sales
  • 71.5% change in website engagement

5 months in, through optimization:

  • 17% increase in visitors
  • 31% increase in logins to “Self Help”
  • 35% increase in user detail updates
  • 22% increase in quotes generated

View as a  case study

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eBizRadio

eBizRadio is a live multi- platformed social media service providing an online forum to the business community for holding conversations on the key issues related to specific businesses as well as availing a space for cross-business collaboration in response to key issues affecting the world of business. The place to go if you want to know about business and lifestyle

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